![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/google-ads-performance-planner.png\")
<\/div>\nIn this article, we\u2019ll show you what this fantastic tool from Google Ads can do, and give you the tips you need to use it to make more from paid advertising.<\/p>\n
What is Google Ads Performance Planner?<\/h2>\n
Google Ads Performance Planner is a tool that enables you to create detailed spending plans, and financial forecasts for your advertising spend. This tool automatically identifies critical opportunities and optimal spend amounts depending on your budget and campaign goals.<\/p>\n
![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/managing-campaigns.png\")
<\/div>\nImagine you are managing campaigns<\/a> and you have a monthly budget of $10,000 to distribute across 100 search campaigns. Google Ads<\/a> Performance Planner will give you recommendations and how best to use that budget so you can maximize your conversion rates and generate a better return on investment<\/a> (ROI) across the board.<\/p>\n You can use Google Ads Performance Planner to:<\/p>\n Not every campaign is eligible to use Google Ads Performance Planner. Take a look at the table below to assess the requirements, and determine whether your campaign is suitable:<\/p>\n Google Ads Performance Planner analyzes billions of user search queries from Google, and the data is usually updated every 24 hours. With all this data, the tool can simulate relevant ad auctions in aggregate, including variables like seasonality, competitor activity, landing page experience, etc.<\/p>\n Then, Google Ads Performance Planner forecasts conversion rates<\/a> based on the conversion types in the \u201cConversions\u201d column of your Google Ads performance reports.<\/p>\n After it collects data and runs simulations, Performance Planner employs machine learning to fine-tune your financial forecasts. Furthermore, to maintain a high level of data integrity, the tool continuously measures the accuracy of its forecasts across 1-, 7-, 30-, and 90-day periods.<\/p>\n After creating your plan, you\u2019ll be directed to the draft plan page, where you\u2019ll see an overview of your plan.<\/p>\n The draft plan page of Google Ads Performance Planner has several key elements, each of which provides you with valuable information about your account.<\/p>\n Let’s take a more in-depth look.<\/p>\n The forecast graph helps you see how changes to your spending will affect campaign performance.\u00a0 You can click areas of the graph to edit proposed spending, and the forecast will adjust to give you an indication of expected performance at that spend level.<\/p>\n Under the forecast graph, there is a table with a statistical breakdown by individual campaign. Each row includes forecasts for key metrics – spend, conversions, and average CPA (cost per acquisition).<\/p>\n Under each metric, you\u2019ll see the following columns:<\/p>\n You can adjust the parameters of individual campaigns by selecting the specific campaign you want to change. Doing this reveals a side panel of results, including a forecast graph and some performance and budget metrics.<\/p>\n You can edit some of the planned campaign setting<\/a>s here, depending on your campaign’s bidding strategy, network, and other settings. For example, you could adjust the spend, add some keywords, site links, or search partners. Then, after making the changes, you can gauge the projected impact on performance.<\/p>\n The Compare <\/em>feature allows you to view past performance alongside your existing and planned settings. This setting is especially useful whenever you need approval from someone that isn\u2019t familiar with the current campaign performance. For example, some C-suite members may want to increase conversion volume without spending much more than the current budget.<\/p>\n <\/p>\n The forecast is flexible, enabling you to customize the dates. So, if your business operates monthly, quarterly, or annually, you can adjust the plan to fit your needs.<\/p>\n Seasonality is always a significant factor in advertising plans, as your traffic may increase (or decrease) during specific periods of the year. You can take that into consideration, and manually update projections during holiday periods, like Christmas and Black Friday.<\/p>\n Google Ads Performance Planner helps you pinpoint the best areas to invest your budget in, and always the areas in which to reduce spending. This tool considers proposed bidding and budget settings and then shows you the expected performance results at each point.<\/p>\n Lastly, don\u2019t forget about keywords! Good advertising requires you to keep an eye out for valuable new terms<\/a>, and you should see how adding these to the mix will affect your budget and results. The planner tool allows you to do that and make projections based on your updated keywords lists.<\/p>\n You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns. Before you start, make sure you\u2019ve created a plan using the steps above.<\/p>\n To review and implement your plan using Google Ads Editor:<\/p>\n So, now that you know what Google Ads Performance Planner is all about, how can you create a solid plan? Here are a few things to keep in mind:<\/p>\n Google Ads Performance Planner is just one of many incredible tools on the world\u2019s most popular advertising platform. You can use it to create a detailed plan that will guide your decision-making, ultimately enabling you to manage your budget and account in a more efficient, effective way that delivers the results you want.<\/p>\n If you want to know more about making more with less in PPC advertising<\/a>, check out our post, How to Maximize Your PPC Budget<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Google Ads Performance Planner is a tool that all paid advertisers should use. Knowing how it helps your budget and account performance is just the start.<\/p>\n <\/a><\/p>","protected":false},"author":1,"featured_media":7572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[785],"tags":[276],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/7571"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=7571"}],"version-history":[{"count":0,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/7571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/7572"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=7571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=7571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=7571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-newbanner.png\")
<\/div>\nBenefits of using Performance Planner<\/h2>\n
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Requirements of Performance Planner<\/h2>\n
![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/table.png\")
<\/div>\n![\"Tips\"](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/google-ads-performance-planner-tip-2.jpg\")
<\/div>\nHow Does Google Ads Performance Planner Work?<\/h2>\n
How to Create A New Plan In Google Ads Performance Planner<\/h2>\n
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![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/select-performance-planner.png\")
<\/div>\n<\/li>\n![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/create-plan.png\")
<\/div>\n<\/li>\nWhat Is Included in A Draft Plan Page?<\/h2>\n
Forecast Graph<\/h3>\n
Individual campaign forecast table<\/h3>\n
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![\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcaduitaccount-2.jpg\")
<\/a><\/div>\nCampaign Side Panel<\/h3>\n
Compare<\/h3>\n
![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/current-budget.png\")
<\/div>\nPlan according to the periods you care about<\/h3>\n
Know what seasonality can mean in terms of performance<\/h3>\n
![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/03\/budget-performance.png\")
<\/div>\nBudget based on data<\/h3>\n
Estimate how new keywords will affect existing campaigns<\/h3>\n
Review and implement your plan<\/strong><\/h3>\n
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\n![\"google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-homebanner2.png\")
<\/a><\/div>\nKey Factors for Creating a Successful Plan<\/h2>\n
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Wrap Up<\/h4>\n