![\"which](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/01\/which-client-would-you-advise-to-use-radius-targeting.png\")
<\/div>\nIn other words, local businesses don\u2019t always understand that search marketing can attract nearby customers and encourage in-store visits.<\/p>\n
The secret to localized PPC campaigns is how you target audiences in your immediate area. When performed correctly, the results can rival even a local billboard or radio ad.<\/p>\n
Radius targeting is one of the best features to use in local PPC. This discussion will highlight its benefits and help newer marketers answer the question, \u2018Which client would you advise to use radius targeting?\u2019<\/p>\n
What Is Radius Targeting?<\/h2>\n
Radius targeting is one of two location-based targeting options that Google Ads<\/a> offers to advertisers. Instead of manually entering nearby towns, cities and other areas, this option creates an X-mile radius around a centralized point, typically your store\u2019s location.<\/p>\n In other words, radius targeting allows you to market to a very specific area. You can market directly to people that are close by to your business or within your service range.<\/p>\n Manually entering every location in your area can be a painstaking task, especially in cities or large metropolitan areas where there are lots of different boroughs and towns within the area.<\/p>\n You don\u2019t want to accidentally leave out a nearby area and miss potential conversion opportunities. Radius targeting ensures that you hit every search within the designated area.<\/p>\n Not only can you use radius targeting to highlight the area surrounding your business, but you can also target popular attractions and other spots that draw your target audience.<\/p>\n When used correctly, radius targeting can provide much more accurate and effective location targeting than the other options available to PPC marketers.<\/p>\n Revisiting the title question of \u2018Which client would you advise to use radius targeting?\u2019, there are several types of businesses that can use radius targeting to great benefit.<\/p>\n Many of these business types don\u2019t need customers from across the globe. They need clients and consumers right in their area, which is why radius targeting is the answer.<\/p>\n Google Ads is an easy-to-use platform, which means enabling radius targeting is a straight forward process. When you create a new campaign, you\u2019re asked if you want to use proximity targeting or enter locations yourself.<\/p>\n You can also edit existing campaigns to locate potential customers within your designated radius.<\/p>\n Here are the basic steps to begin radially targeting customers:<\/p>\n Google will also display all of the individual areas within your radius. You may want to review these locations to double-check that there are none you wish to exclude.<\/p>\n While you may have a clear idea of which clients you would advise to use radius targeting, they may be less certain. Here are four ways to use radius targeting to achieve excellent PPC results. You can use these to justify your decision to clients or stakeholders.<\/p>\n Customers are more likely to make an in-store visit the closer they are to your business. If a customer is right around the corner, they have no excuse not to stop by and check it out; they are practically already there!<\/p>\n Thus, reaching customers that are in your immediate proximity is very valuable. With radius targeting, you can layer radiuses on top of one another and adjust bids by the size of the circle. For example, you can bid more for searches that are made within half a mile of your business than you would for customers that are 3 miles away.<\/p>\n Radius targeting isn\u2019t always used specifically around your business\u2019 location. Sometimes, it\u2019s best used to capture areas with high volumes of search. Putting a radius around popular attractions, airports and tourist spots is an effective way to use radius targeting.<\/p>\n Not only are these high traffic areas, but they attract a lot of out-of-towners that may not know the area. This means they are more likely to lean on Google to find local restaurants, shops, hotels, etc.<\/p>\n Similar to popular tourist attractions, certain events also draw large crowds of people from out of town. Putting a radius target over the event allows you to tap into this dense area and draw event-goers to your business once the show is over.<\/p>\n Some hotels use this tactic to target airports during bad weather to attract business from travelers that have had their flights canceled.<\/p>\n This is a great tip for service-based companies. Not every town or neighborhood offers the same amount of opportunities. For example, a pool servicing business or landscaping company doesn\u2019t find a lot of customers in highly urban areas.<\/p>\n Radius targeting can be used to target neighborhoods with the most potential value for your type of service.<\/p>\n Which client would you advise to use radius targeting? Any local business that thrives on in-person visits or nearby customers can utilize radius targeting effectively. That said, it is perhaps best used by companies with a limited range of service or brick-and-mortar stores that rely primarily on foot traffic.<\/p>\n","protected":false},"excerpt":{"rendered":" Adding locations manually to target your ads is not the only option. You can advise to your clients to use radius targeting as well, even you can change bids for radius with different distances. <\/p>\n <\/a><\/p>","protected":false},"author":1,"featured_media":6968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[785],"tags":[276],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6967"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=6967"}],"version-history":[{"count":1,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6967\/revisions"}],"predecessor-version":[{"id":44442,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6967\/revisions\/44442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/6968"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=6967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=6967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=6967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why Is Radius Targeting A Good Option?<\/h2>\n
Who Should Use Radius Targeting?<\/h2>\n
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Setting Up Radius Targeting With Google Ads<\/h2>\n
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Four Powerful Examples of Radius Targeting At Work<\/h2>\n
1. Adjust Bids By Customer Proximity<\/h3>\n
2. Advertise At Popular Attractions<\/h3>\n
3. Events In Your Area<\/h3>\n
4. Target Specific Neighborhoods With Valuable Opportunities<\/h3>\n
Conclusions<\/h2>\n