Check the option for the Search and Display Network. This will give your ads the maximum amount of exposure, which is vital for lead generation.<\/p>\n
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If you know your audience already, you may be able to pinpoint more specific locations. If not, start by targeting a wider area. Over time, as you gather more data, you can refine the targeting by adding exclusions to reduce your targeting costs.<\/p>\n
Set Up An Information Collecting Form<\/h2>\n
Data collection is a crucial component of cross media marketing. You must make sure your landing pages are equipped for the task by setting up a form on each one. When you optimize your landing pages and include a strong call-to-action, you can quickly build an email list of new leads.<\/p>\n
After a few weeks, a well-optimized Google Ads campaign can gather a lot of leads, which you can then retarget with an email marketing campaign \u2014 or a Facebook Ads campaign.<\/p>\n
It’s a good idea to keep your form short and simple. Overcomplicated forms easily deter people, so if you want to generate more leads, make it easy for people to complete the form.<\/p>\n
Facebook Custom Audience Targeting<\/h2>\n
So, once you have gathered enough leads through the email form, you can move on to the next stage of your cross-media marketing campaign – Facebook Ads.<\/p>\n
Get started by setting up your campaign in Facebook Ads Manager as follows:<\/p>\n
Select the hamburger menu button in the Facebook Ads dashboard.<\/p>\n
Select \u201cAudiences\u201d, <\/em>which is under Assets<\/em> in the dropdown menu.<\/p>\n![\"\"](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2019\/08\/c-m-m-4.png\")
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Select \u201cCreate New Audience\u201d.<\/p>\n
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Select \u201cCustomer List\u201d from the options.<\/p>\n
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Next, select \u201cCustomer File\u201d from the audience options list.<\/p>\n
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By using this method, you can upload files with Google Ads data on your current leads and customers, which paves the way for much stronger customer relationships. You can effectively connect with prospects at multiple stages of the buyer\u2019s journey, engaging them across two platforms to offer a seamless user experience.
\nAnother option here is to import leads from an email marketing tool, such as MailChimp.<\/p>\n
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If you don\u2019t have that prepared, you can build a custom data file in either CSV or TXT format.<\/p>\n
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To do this, download the customer data file template, then upload the information you have about your leads.<\/p>\n
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That\u2019s it!<\/p>\n
Now, your new custom audience is ready for use in a Facebook Ads campaign. When you start advertising on Facebook, the platform will use the data you uploaded to show your ads to real users on Facebook.
\nTherefore, you can retarget many of your Google Ads’ leads on Facebook. This is a good idea as warm leads are more likely to re-engage your brand, which increases the chance of a conversion.<\/p>\n
Cross Media Marketing is a Potent Brand-Building Technique<\/h2>\n
By using cross-media marketing, you can retarget previous site visitors, and drive more traffic back to your website. This not only increases brand awareness across two major advertising platforms, but it also improves your lead generation and conversion rates.<\/p>\n
Over time, you can continue refining your audience targeting, and set up new audiences to use Facebook ads to nurture stronger ties with prospects. This consistent approach builds trust with people and helps you filter out leads that aren’t likely to convert.<\/p>\n
Through it, all, remember that you should be trying to offer a solution, so your ad copy and headlines should target specific users. That will improve the quality of your leads for your cross-media campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cross-media marketing is growing in popularity as more advertisers see the benefits of using Facebook and Google Ads together.<\/p>\n <\/a><\/p>","protected":false},"author":1,"featured_media":6126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[276],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6124"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=6124"}],"version-history":[{"count":2,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6124\/revisions"}],"predecessor-version":[{"id":36741,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/6124\/revisions\/36741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/6126"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=6124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=6124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=6124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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