![\"Google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2024\/10\/google-ads-policies-1-1.png\")
<\/div>\nMore often than not, this issue is linked to discrepancies with one or more Google Ads policies. However, in order to uncover what\u2019s truly going on behind your ad disapproval, we need to dig deeper.<\/p>\n
Let\u2019s find out why your ads aren\u2019t Google-approved.<\/p>\n
6 Possible Reasons Why You May be Falling Foul of Google Ads Policies<\/span><\/h2>\nThere are a several reasons why Google may block your ad or refuse to display it on their network. For example, the issue may lie with any of the following:<\/p>\n
\n- Ad text<\/li>\n
- Google Ads account history<\/li>\n
- Keywords<\/li>\n
- Credit card<\/li>\n<\/ul>\n
Just to name a few.<\/p>\n
By reviewing these categories in depth, you\u2019ll be able to hone in on the reason for your pay-per-click (PPC)<\/a> woes.<\/p>\n![\"google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-newbanner.png\")
<\/div>\n1. Ad Text Format<\/h3>\n
Your ad text format may be going against Google Ads<\/a> policies. To avoid this, make sure you follow these rules:<\/p>\n\n- Don\u2019t make bold claims such as, \u201c#1 company in the world\u201d unless a third party can prove this.<\/li>\n
- Don\u2019t create ads with long text. Be concise.<\/li>\n
- Don\u2019t use CAPS for all your ad copy. This is one of the most common causes of rejected ads.<\/li>\n
- Don\u2019t overuse exclamatory signs.<\/li>\n
- Refrain from using the phrase, \u201cclick here\u201d in your ads. Instead, use a different call to action (CTA).<\/li>\n
- Your landing page and ads must have matching messages for fast Google Ads approval as it reduces clickbaity behavior.<\/li>\n<\/ul>\n
<\/p>\n
2. Missing or Wrong URL<\/h3>\n
If your URL is wrong or missing, Google Ads may block your ad from general viewing. To avoid this, make sure your root domain has the same destination and display URL.<\/p>\n
This is an easy fix for a frustrating situation.<\/p>\n
3. Review Process<\/h3>\n
Google Ads will process and review every ad to ensure it lives up to the set standards. This routine standard review can sometimes take days.<\/p>\n
Google will review and then mark them as \u201celigible\u201d once they\u2019ve been accepted.<\/p>\n
If you haven\u2019t seen any notifications, and it\u2019s been only a day, it may be best to wait another day or two in case it\u2019s simply a case of lagged review processing.<\/p>\n
4. Keywords<\/h3>\n
If you choose to include someone else\u2019s branded keywords in your ad, you\u2019ll be flagged.<\/p>\n
In this case, it\u2019s best to stick with just synonyms and be as original as possible. If you\u2019re unsure about your keywords, do a quick review of your keywords yourself before submitting your ad.<\/p>\n
5. Restricted Content<\/h3>\n
Google Ads policies prohibit sales or promotions of counterfeit goods.<\/p>\n
These counterfeit goods may also contain a logo or trademark that\u2019s indistinguishable from other legitimate trademarks, which is not allowed by Google Ads.<\/p>\n
For healthcare ads, you should make sure your website offers appropriate and clear disclaimers for every product you sell, in order to comply with Google\u2019s healthcare advert policy and legal regulations.<\/p>\n
Keep in mind, Google doesn\u2019t allow specific types of adult content ads in certain locations. It also disapproves of content that promotes dishonest behavior such as hacking services or software.<\/p>\n
6. Faulty Billing information<\/h3>\n
If your billing account information is incorrect, this may be the reasoning for your disapproved ad. Google won\u2019t show ads on its network if there seems to be any billing issue at all, so make sure you provide the proper information.<\/p>\n
Also, make sure you don\u2019t submit all your ads at once. Start by submitting the best ones first, then, once they\u2019re approved, you can move onto the rest.<\/p>\n
![\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcaduitaccount-2.jpg\")
<\/a><\/div>\nGoogle Ads Policies Disclaimers<\/h2>\n
As a quick summary, we\u2019ve put together all of the Google Ads policies and disclaimers for you to use as an on-the-go checklist before submitting your ad. This essential knowledge for PPC advertising<\/a> will help you enjoy a smooth ad posting process.<\/p>\n\n- Don\u2019t violate trademark rules.<\/li>\n
- Don\u2019t use content focused on adult entertainment, gambling, explosive products, counterfeit goods or offensive content in general.<\/li>\n
- Use the proper specifications and pricing. Google Ads highly discourages incorrect information.<\/li>\n
- Don\u2019t use your company\u2019s phone number in the ad text. Instead, use phone extensions.<\/li>\n
- Delete any previously disapproved ads from your account.<\/li>\n
- When advertising financial services and products, make sure it complies with local and state regulations for your specific country or region.<\/li>\n
- Don\u2019t use other people\u2019s trademarks.<\/li>\n
- Circumventing systems, Any try that you make to activate your suspended Google Ads account is considered circumventing systems. For example, you try to create another account for the same advertiser or business, etc.If your account is suspended by an error, do not try any hacks. Talk to Google support team and give them the reasons. They will activate your account if you are following Google policies.<\/li>\n<\/ul>\n
Ad Approval Statuses<\/h2>\n
Now that you\u2019ve learned all the reasons why your ad may not be approved by Google, let\u2019s look at the possible statuses your ad can receive, and what they mean.<\/p>\n
\n- Eligible<\/strong> – Google is in the process of reviewing your ad, however, the preliminary scanning has allowed it to show up on a few Google search pages.<\/li>\n
- Under review<\/strong> – Your ad is currently being reviewed. It won\u2019t be shown until it\u2019s fully approved \u2014 which takes longer than the \u201celigible\u201d status.<\/li>\n
- Approved<\/strong> – Your ad is good to go! It complies with all policy measures.<\/li>\n
- Approved limited – <\/strong>The ad is allowed to run, however not in every situation. This is due to content or industry restrictions. In this case, there\u2019s nothing you can do. As we’ve discussed, some industries are heavily regulated, which hinders visibility.<\/li>\n
- Disapproved<\/strong> – Your ad cannot run because either its destination or content violates Google Ads policies.<\/li>\n<\/ul>\n
\n![\"google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-homebanner.png\")
<\/a><\/div>\nFinal Takeaways on Google Ads Policies<\/h4>\n
These situations shouldn\u2019t be alarming for advertisers. Most of Google Ads rejections happen simply because of their strict set of rules.<\/p>\n
The trick is knowing these policies well enough so you can ensure your ads are optimized and legitimate in the eyes of Google. Thankfully, Google is great at telling you which policy your ad is violating, and these issues can be fixed through a simple and quick edit.<\/p>\n
Since Google is known for continuous policy updates, make sure you stay updated with changes in Google Ads<\/a> so you can stay ahead.<\/p>\nIf the problem persists,<\/em><\/strong> even though you\u2019ve worked through the entire policy list without positive results, consider contacting Google for more information. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"If your ad has been rejected, don\u2019t worry. The solution is easy. By understanding Google Ads policies, you\u2019ll be able to run ads successfully. <\/p>\n <\/a><\/p>","protected":false},"author":1,"featured_media":40909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[785],"tags":[276],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=5872"}],"version-history":[{"count":2,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions"}],"predecessor-version":[{"id":40912,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions\/40912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/40909"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=5872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=5872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=5872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Just to name a few.<\/p>\n
By reviewing these categories in depth, you\u2019ll be able to hone in on the reason for your pay-per-click (PPC)<\/a> woes.<\/p>\n Your ad text format may be going against Google Ads<\/a> policies. To avoid this, make sure you follow these rules:<\/p>\n <\/p>\n If your URL is wrong or missing, Google Ads may block your ad from general viewing. To avoid this, make sure your root domain has the same destination and display URL.<\/p>\n This is an easy fix for a frustrating situation.<\/p>\n Google Ads will process and review every ad to ensure it lives up to the set standards. This routine standard review can sometimes take days.<\/p>\n Google will review and then mark them as \u201celigible\u201d once they\u2019ve been accepted.<\/p>\n If you haven\u2019t seen any notifications, and it\u2019s been only a day, it may be best to wait another day or two in case it\u2019s simply a case of lagged review processing.<\/p>\n If you choose to include someone else\u2019s branded keywords in your ad, you\u2019ll be flagged.<\/p>\n In this case, it\u2019s best to stick with just synonyms and be as original as possible. If you\u2019re unsure about your keywords, do a quick review of your keywords yourself before submitting your ad.<\/p>\n Google Ads policies prohibit sales or promotions of counterfeit goods.<\/p>\n These counterfeit goods may also contain a logo or trademark that\u2019s indistinguishable from other legitimate trademarks, which is not allowed by Google Ads.<\/p>\n For healthcare ads, you should make sure your website offers appropriate and clear disclaimers for every product you sell, in order to comply with Google\u2019s healthcare advert policy and legal regulations.<\/p>\n Keep in mind, Google doesn\u2019t allow specific types of adult content ads in certain locations. It also disapproves of content that promotes dishonest behavior such as hacking services or software.<\/p>\n If your billing account information is incorrect, this may be the reasoning for your disapproved ad. Google won\u2019t show ads on its network if there seems to be any billing issue at all, so make sure you provide the proper information.<\/p>\n Also, make sure you don\u2019t submit all your ads at once. Start by submitting the best ones first, then, once they\u2019re approved, you can move onto the rest.<\/p>\n As a quick summary, we\u2019ve put together all of the Google Ads policies and disclaimers for you to use as an on-the-go checklist before submitting your ad. This essential knowledge for PPC advertising<\/a> will help you enjoy a smooth ad posting process.<\/p>\n Now that you\u2019ve learned all the reasons why your ad may not be approved by Google, let\u2019s look at the possible statuses your ad can receive, and what they mean.<\/p>\n These situations shouldn\u2019t be alarming for advertisers. Most of Google Ads rejections happen simply because of their strict set of rules.<\/p>\n The trick is knowing these policies well enough so you can ensure your ads are optimized and legitimate in the eyes of Google. Thankfully, Google is great at telling you which policy your ad is violating, and these issues can be fixed through a simple and quick edit.<\/p>\n Since Google is known for continuous policy updates, make sure you stay updated with changes in Google Ads<\/a> so you can stay ahead.<\/p>\n If the problem persists,<\/em><\/strong> even though you\u2019ve worked through the entire policy list without positive results, consider contacting Google for more information. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If your ad has been rejected, don\u2019t worry. The solution is easy. By understanding Google Ads policies, you\u2019ll be able to run ads successfully. <\/p>\n <\/a><\/p>","protected":false},"author":1,"featured_media":40909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[785],"tags":[276],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=5872"}],"version-history":[{"count":2,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions"}],"predecessor-version":[{"id":40912,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions\/40912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/40909"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=5872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=5872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=5872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/div>\n1. Ad Text Format<\/h3>\n
\n
2. Missing or Wrong URL<\/h3>\n
3. Review Process<\/h3>\n
4. Keywords<\/h3>\n
5. Restricted Content<\/h3>\n
6. Faulty Billing information<\/h3>\n
<\/a><\/div>\nGoogle Ads Policies Disclaimers<\/h2>\n
\n
Ad Approval Statuses<\/h2>\n
\n
\n<\/a><\/div>\nFinal Takeaways on Google Ads Policies<\/h4>\n