Recently, Google included a workflow structure for uploading new campaigns. This structure guides users through the process, offering them options to select from along the way.<\/p>\n
![\"Types](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2024\/10\/types-of-google-ads-1-1.png\")
<\/div>\nIn this article, we\u2019ll outline everything you need to know about Google Ads Campaign Types, from how to choose the right type for your ad, to what benefits you can gain from doing so.<\/p>\n
Table of Contents:<\/h3>\n\n- How many types of Google Ads are there?<\/a><\/li>\n
- Search Network Campaigns<\/a><\/li>\n
- Display Network Campaigns<\/a><\/li>\n
- Shopping Campaign Types<\/a><\/li>\n
- Video Ads Campaigns<\/a><\/li>\n
- App Campaigns<\/a><\/li>\n
- Discovery Ads<\/a><\/li>\n
- Local Services Ads<\/a><\/li>\n
- Performance Max Ads<\/a><\/li>\n
- Smart Ads<\/a><\/li>\n
- Wrap Up<\/a><\/li>\n<\/ul>\n
How many types of Google Ads are there?<\/h2>\n
So, you\u2019ve begun setting up your Google Ads campaign<\/a>. At this stage, you\u2019ll be asked to select your goals. Then Google Ads will suggest the best 9 available campaign types for each goal. It will suggest one of the following:<\/p>\n\n- Search Network Campaigns<\/li>\n
- Display Network Campaigns<\/li>\n
- Shopping Campaign Types<\/li>\n
- Video Ads Campaigns<\/li>\n
- App Campaigns<\/li>\n
- Discovery Ads<\/li>\n
- Local Services Ads<\/li>\n
- Performance Max Ads<\/li>\n
- Smart Ads<\/li>\n<\/ol>\n
\n![\"ppc-signal-optimization-tool\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppc-signal-ad-3.png\")
<\/a><\/div>\nEach campaign is designed to promote certain types of products or services. Google offers suggestions for various types of business ventures as well:<\/p>\n
\n- Sales: <\/strong>Display, Search, Shopping<\/li>\n
- Website traffic:<\/strong> Display, Search, Shopping, Video<\/li>\n
- Leads<\/strong>: Display, Search, Shopping, Video<\/li>\n
- Product and brand consideration<\/strong>: Display, video<\/li>\n
- App promotion<\/strong>: Universal App<\/li>\n
- Brand awareness and reach: <\/strong>Display, Video<\/li>\n<\/ul>\n
But how do these campaign types work? Furthermore, how can you use each type to achieve your campaign goals?<\/p>\n
Search Network Campaigns:<\/h2>\n
Out of all the Google Ads Campaign types, Search Network<\/a> Ads is the most commonly used.<\/p>\nThrough the campaign, ads are triggered to make an impression on search engines once a user searches for the keyword you\u2019ve placed your bids on.<\/p>\n
Search network campaigns encourage users to take action by calling your business or clicking on your ad. Targeted individuals are likely actively searching for services or products like yours.<\/p>\n
Here are some goals you can achieve using this campaign type:<\/p>\n
\n- Increase Sales<\/a><\/li>\n
- Increase site traffic<\/li>\n
- Increase leads<\/li>\n<\/ul>\n
By using Search Network Ads, you\u2019ll benefit from<\/strong>:<\/p>\n\n- Easier performance measurement<\/li>\n
- Greater chance of direct conversions<\/li>\n
- Cost-effectiveness since you only need to pay once a user clicks on your ad<\/li>\n
- Extremely optimizable platform<\/li>\n
- Huge opportunity for leads as nearly 3.5 billion Google searches are made every day.<\/li>\n<\/ul>\n
Display Network Campaigns:<\/h2>\n
While using Google Display Network,<\/a> Google will show your banner and image ad to your prospects while they\u2019re visiting relevant sites.<\/p>\nThis type of campaign is widely used with online shopping brands. So, if you run an online store for women\u2019s wear, this campaign type will display your ads on similar online stores.<\/p>\n
This is the best campaign type for:<\/p>\n
\n- Leads<\/li>\n
- Remarketing<\/li>\n
- Increasing Website Traffic<\/li>\n
- Brand awareness<\/li>\n<\/ul>\n
Thanks to the increased popularity of infographics, this type of campaign is gaining traction.<\/p>\n
By using display network campaigns, you\u2019ll benefit from<\/strong>:<\/p>\n\n- Relevant business insights that are easy to uncover.<\/li>\n
- Capturing visitor\u2019s attention through interactive and catchy graphics.<\/li>\n
- Ability to choose the geographical locations and targeting time span.<\/li>\n
- Increased brand exposure to the proper audience.<\/li>\n
- Benefits of attracting more customers through infographics.<\/li>\n
- Increased effectiveness of remarketing through display ads (70% more people are likely to convert if remarketing is done through this ad type).<\/li>\n<\/ul>\n
Shopping Campaign Types:<\/h2>\n
This type of Ads Campaign is shown above organic searches formatted with a title, product image, carousels, price, and store.<\/p>\n
Out of all the Google Ads<\/a> Campaign Types, this one focuses on the quality of your images. It\u2019s the key to standing out from the competition to grab shoppers\u2019 attention.<\/p>\n![\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcaduitaccount-3.png\")
<\/a><\/div>\nUse Shopping Ads campaigns to achieve:<\/p>\n
\n- Increased website traffic.<\/li>\n
- Increased quality traffic navigation.<\/li>\n
- Boost product sales with image galleries.<\/li>\n<\/ul>\n
By using shopping campaign types, you\u2019ll benefit from<\/strong>:<\/p>\n\n- Simple and easy workflows for quickly accomplished tasks.<\/li>\n
- Easy shopping campaign management.<\/li>\n
- Increased leads due to relevant product ads.<\/li>\n
- Higher conversion rates compared to Search Results Ads.<\/li>\n
- eCommerce business strength.<\/li>\n<\/ul>\n
Video Ads Campaigns:<\/h2>\n
This form of Google Ads Campaigns allows you to show video ads through popular video content sites such as YouTube as well as all across the Google Display Network.<\/p>\n
This type of campaign is easy to set up and manage. It allows you to use videos from your YouTube account and follow the ad performance to tweak video marketing as you see fit.<\/p>\n
According to Amazon and eBay, including a video ad to a product description increases the chances of a purchase by 35%.<\/p>\n
You can run three types of video ads through this campaign:<\/p>\n
\n- In-stream video ads<\/strong> – This is the most common form of video ads. It\u2019s a linear video ad that plays before, during or after another piece of video content. All ads are played within the main video player.<\/li>\n
- Out stream video ads<\/b> – These are standalone ads, separate from any other form of content. For this form of video ad, you need to wrap your linear ads around elements such as a blog post or a different video.<\/li>\n
- Interactive video ads<\/strong> – These ads consume the visitor\u2019s entire screen and will pause the current video content.<\/li>\n<\/ol>\n
Video Ads Campaigns are good if you\u2019re looking to increase brand awareness<\/a> or boost website traffic.<\/p>\nBy using Video Ads Campaigns, you\u2019ll benefit from<\/strong>:<\/p>\n
How many types of Google Ads are there?<\/h2>\n
So, you\u2019ve begun setting up your Google Ads campaign<\/a>. At this stage, you\u2019ll be asked to select your goals. Then Google Ads will suggest the best 9 available campaign types for each goal. It will suggest one of the following:<\/p>\n Each campaign is designed to promote certain types of products or services. Google offers suggestions for various types of business ventures as well:<\/p>\n But how do these campaign types work? Furthermore, how can you use each type to achieve your campaign goals?<\/p>\n Out of all the Google Ads Campaign types, Search Network<\/a> Ads is the most commonly used.<\/p>\n Through the campaign, ads are triggered to make an impression on search engines once a user searches for the keyword you\u2019ve placed your bids on.<\/p>\n Search network campaigns encourage users to take action by calling your business or clicking on your ad. Targeted individuals are likely actively searching for services or products like yours.<\/p>\n Here are some goals you can achieve using this campaign type:<\/p>\n By using Search Network Ads, you\u2019ll benefit from<\/strong>:<\/p>\n While using Google Display Network,<\/a> Google will show your banner and image ad to your prospects while they\u2019re visiting relevant sites.<\/p>\n This type of campaign is widely used with online shopping brands. So, if you run an online store for women\u2019s wear, this campaign type will display your ads on similar online stores.<\/p>\n This is the best campaign type for:<\/p>\n Thanks to the increased popularity of infographics, this type of campaign is gaining traction.<\/p>\n By using display network campaigns, you\u2019ll benefit from<\/strong>:<\/p>\n This type of Ads Campaign is shown above organic searches formatted with a title, product image, carousels, price, and store.<\/p>\n Out of all the Google Ads<\/a> Campaign Types, this one focuses on the quality of your images. It\u2019s the key to standing out from the competition to grab shoppers\u2019 attention.<\/p>\n Use Shopping Ads campaigns to achieve:<\/p>\n By using shopping campaign types, you\u2019ll benefit from<\/strong>:<\/p>\n This form of Google Ads Campaigns allows you to show video ads through popular video content sites such as YouTube as well as all across the Google Display Network.<\/p>\n This type of campaign is easy to set up and manage. It allows you to use videos from your YouTube account and follow the ad performance to tweak video marketing as you see fit.<\/p>\n According to Amazon and eBay, including a video ad to a product description increases the chances of a purchase by 35%.<\/p>\n You can run three types of video ads through this campaign:<\/p>\n Video Ads Campaigns are good if you\u2019re looking to increase brand awareness<\/a> or boost website traffic.<\/p>\n By using Video Ads Campaigns, you\u2019ll benefit from<\/strong>:<\/p>\n\n
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Search Network Campaigns:<\/h2>\n
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Display Network Campaigns:<\/h2>\n
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Shopping Campaign Types:<\/h2>\n
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Video Ads Campaigns:<\/h2>\n
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![\"google](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-newbanner.png\")
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