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<\/div>\nOne of the most exciting changes is the introduction of a new smart bidding<\/a> method called Target Impression Share<\/em>.<\/p>\n This aims to display your ad on 100% of campaign auctions, which is a real game-changer for building brand awareness.<\/p>\n Let\u2019s see how can make use of a target impression share bidding strategy this year.<\/p>\n The goal is to maximize your search ad impressions. In other words, it aims to show your ads as much as possible.<\/p>\n This automated bids strategy<\/a> can be used as a standard choice in a single campaign or as a portfolio strategy used in multiple campaigns. Note that it can only be used in Search Ads.<\/em><\/p>\n With a target impression share bid strategy up and running, you can let Google Ads<\/a> take charge of your brand keyword bids, so you\u2019ll have more time on your hands.<\/p>\n Done right, your most valuable keywords will be protected so that you capture the most search demand for your top keywords, effectively fending off the competition.<\/p>\n Once you enabled this setting and set the parameters, virtually everything runs on autopilot, leaving you with a backseat monitoring role.<\/p>\n Here are the parameters to consider:<\/p>\n Where do you want your ads to be displayed? There are three options:<\/p>\n Google Ads will optimize your keyword bids automatically depending on which option you select.<\/p>\n Once you set the ad position you want, the next step is to set the impression share percentage <\/em>that you are targeting. This can be as high as 100% and is actually a target share of your advertising budget<\/a> that will be spent on keywords.<\/p>\n As before, Google Ads will automatically make adjustments to your keyword bids with your set target in mind.<\/p>\n This bidding strategy requires that you set a maximum bid limit on your cost-per-click (CPC<\/a>). You should think carefully about this, as setting the Max CPC bid<\/a> limit too low will restrict your bids, potentially preventing you from attaining your impression share goals.<\/p>\n You should always take your business objectives and campaign goals into consideration when deciding upon a bidding strategy.<\/p>\n As aforementioned, the target impression share strategy is best when your goal is to increase brand awareness. Here are some great benefits of using it with that goal in mind:<\/p>\n As with any other strategy, things can quickly go awry if you aren\u2019t paying attention. Without careful monitoring and optimization, your bids could surge so high that your campaign is no longer profitable.<\/p>\n While it may be great to reach wider audiences and hit your goal in that respect, the overarching purpose of paid advertising should always have a positive return on investment (ROI<\/a>) in mind. Without that, it may make little sense to continue with your campaign.<\/p>\n The rise of automation is great news for marketers. In Google Ads, you can use automated bids to optimize your accounts, which saves your business time and money.<\/p>\n The target impression share bidding strategy is a prime example of putting automation to great use, as it can help your ads establish a strong position in SERPs, giving you more brand exposure at a lower cost.<\/p>\n It sounds easy, right?<\/p>\n It can be, but only if you are committed to learning how to use this strategy effectively. It\u2019s not a one-and-done task, and you must remain proactive with testing to find the right settings for your campaign.<\/p>\n Only through consistent monitoring and refinement can you hope to get the most out of automated bidding strategies like this one. By integrating a reporting tool from PPCexpo<\/em>, <\/em>you will be able to develop a clear understanding of the core metrics to track in Google Ads, which will set you on the road to success.<\/p>\n","protected":false},"excerpt":{"rendered":"What is Target Impression Share Bidding?<\/h2>\n
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<\/a><\/div>\nHow Target Impression Share Bidding Works<\/h2>\n
Ad Position<\/h3>\n
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Impression Share Percentage<\/h3>\n
Bid Amount<\/h3>\n
3 Key Benefits of Target Impression Share Bidding<\/h2>\n
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<\/a><\/div>\nHow to Optimize the Target Impression Share Bidding Strategy<\/h2>\n
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The More You Know, The Faster You\u2019ll Grow<\/h2>\n
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