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<\/div>\nIf you\u2019re not feeling too confident with your PPC client relationship these days, don\u2019t sweat \u2013 we have you covered.<\/p>\n
In this article, we\u2019ll outline the top 10 ways you can begin building affinity with your PPC clients today.<\/p>\n
1. Equip Your Clients with Definitions<\/h3>\n
As most people know, a key ingredient to healthy relationships is good communication.<\/p>\n
By strengthening your communication with PPC clients, you\u2019ll be well on your way to building a lasting and prosperous relationship.<\/p>\n
This strengthening process includes understanding that your client may not be familiar with certain acronyms used in PPC. This may make it difficult for the client to truly trust your company.<\/p>\n
By simply adding an appendix or guide under each table, figure, or section, you\u2019ll be able to help your client follow along and essentially speak the same language.<\/p>\n
This learned knowledge will help your client feel more comfortable approaching you about subject matter specifics, or whatever else comes along in your evolving relationship.<\/p>\n
2. Understanding Client\u2019s Goals and Expectations:<\/h3>\n
As a PPC agency, it\u2019s your responsibility to notify the client about current situations happening in the PPC world. Also, on top of understanding your PPC clients\u2019 expectation and business goals, you should clearly define what success means for them.<\/p>\n
From day one, you should give the client a clear plan of what needs to happen in order to harbor a profitable and successful PPC account.<\/p>\n
As agency or business owners set expectations, a lot of future problems are eliminated as well.<\/p>\n
While expectations vary from client to client, the process of setting up an account and optimizing it as data collects should be clearly explained as well.<\/p>\n
Because, as we\u2019ve mentioned earlier, communication with PPC clients is key, from day one onwards.<\/p>\n
3. Find Common Ground<\/h3>\n
While forming a relationship with your client, one important aspect to keep in mind is that you should connect with them on both a business and<\/em> personal level.<\/p>\n This doesn\u2019t mean prying about their personal details.<\/p>\n Try to find common ground where you can relate to each other. This acts as an ice-breaking session and works at building trust with one another.<\/p>\n It will also encourage them to refer you to their business contacts down the line as well.<\/p>\n Why did your client hire you in the first place?<\/p>\n Because you\u2019re the paid search guru for them.<\/p>\n This is why, for every option, you should be providing a recommendation, backed by strong reasoning. It\u2019s your task to recommend better options to your clients to help them benefit their business as well.<\/p>\n A client-company relationship in PPC means mutual trust and giving. Show them this is a big <\/em>priority for you.<\/p>\n As an ambitious company, you\u2019ll want to do everything possible for your clients.<\/p>\n Right?<\/p>\n However, at times, these tasks may seem daunting or past your basic level of knowledge. If you\u2019re asked a question while interacting with a client, don\u2019t say yes just for the sake of it.<\/p>\n If you have the slightest sense of confusion, simply tell your client you\u2019ll do your research on the topic and respond soon with feedback.<\/p>\n Your clients will respect you for it.<\/p>\n Again: communication.<\/p>\n Are you noticing a trend, yet?<\/p>\n Clear communication with PPC clients is one of the forceful factors that will lead to building a strong, trusting relationship. Keep your clients up to date and remind them about how invested you are when it comes to their account and the success of their business.<\/p>\n There are tons of ways to communicate with your clients: phone calls, meetings, emails, reports.<\/p>\n Throughout the week, keep track of all the work you\u2019ve been doing on your client\u2019s PPC account, then at the end of the week, send them a quick report of what\u2019s been happening.<\/p>\n Going above and beyond with communication will undoubtedly build a healthy and long-lasting PPC client relationship.<\/p>\n Act swiftly to your clients\u2019 suggestions, ideas or requests.<\/p>\n This will help build their trust and encourage them to believe you truly care for their business. While not everyone can respond quickly all the time, make it a priority.<\/p>\n As minor as it seems, it will truly add to the value of your company on many levels.<\/p>\n You may already have one or two of these clients. If not, you\u2019ll likely come across this type of client at some point in your career.<\/p>\n We\u2019re talking about the turbo clients \u2013 the ones who want to rush everything. <\/em><\/p>\n A major point you\u2019ll want to immediately make clear to these clients is that each campaign takes time and that rushing the process may lead to short-sighted decisions with negative results.<\/p>\n Make sure you keep an eye on these clients\u2019 campaign performance and offer daily status updates for the especially restless clients.<\/p>\n Also, remind them that making frequent changes will interfere with long-term optimization and will prevent you from being able to see what\u2019s working and what\u2019s not.<\/p>\n Google Ads<\/a> is great at presenting stats, but what if you\u2019re running ads on an additional advertising platform?<\/p>\n It\u2019s more beneficial to present to your clients aggregated stats across all networks. This can be accomplished by using different reporting tools.<\/p>\n By aggregating data in a report, you\u2019ll be able to present a high-level bird\u2019s eye view. This eliminates the need for your client to bother with calculating the stats or math work on their own.<\/p>\n No matter what, never stop offering additional information about their accounts.<\/p>\n With help from the extensive library of PPC<\/a>expo <\/em><\/a>reports<\/a>, you\u2019ll be able to gain access to all types of reports with both drill-down and bird\u2019s eye view analysis.<\/p>\n You can use this reporting tool with all sorts of clients to help build and maintain your trust with them.<\/p>\n One of the biggest takeaways from this article should be the necessity for quality communication with PPC clients.<\/p>\n By keeping your clients informed, educated and respected, you\u2019ll be able to forge a strong and long-lasting relationship, which likely will lead to beneficial business recommendations down the line.<\/p>\n","protected":false},"excerpt":{"rendered":"4. Recommend Researched Options<\/h3>\n
5. Don\u2019t Say Yes Just For the Sake of It<\/h3>\n
6. Constant and Effective Communication is Crucial<\/h3>\n
7. Respond Quickly to Suggestions, Ideas, and Requests<\/h3>\n
8. Avoid Rushing the Process<\/h3>\n
9. Aggregate the Available Data in a Single Report<\/h3>\n
10. Stay Proactive with PPCexpo<\/em> Reports<\/h3>\n
Final Thoughts on PPC Client Affinity<\/h2>\n