{"id":5515,"date":"2023-12-07T15:18:45","date_gmt":"2023-12-07T10:18:45","guid":{"rendered":"https:\/\/www.ppcexpo.com\/blog\/?p=5515"},"modified":"2022-02-24T10:45:54","modified_gmt":"2022-02-24T10:45:54","slug":"what-is-mobile-first-indexing","status":"publish","type":"post","link":"https:\/\/ppcexpo.com\/blog\/what-is-mobile-first-indexing","title":{"rendered":"What is Mobile First Indexing: How to Prepare For the Change?"},"content":{"rendered":"

The last decade has provided some massive <\/em>technological breakthroughs.<\/p>\n

Who would have thought the big, clunky \u201cmobile gadget\u201d would serve as a mini-billboard and your go-to tech for basically everything you do in life?<\/p>\n

\n\"what\n<\/div>\n

2019 has proven that mobile phones are nearly as important as the food we eat.<\/p>\n

And Google would agree with us there.<\/p>\n

Adding to the many changes that have occurred over the last decade, Google has switched priority from desktop to mobile. 55% of all traffic comes from mobile devices \u2013 a ratio that is expected to increase every year. mobile-first indexing is one major result of this behavior.<\/p>\n

In this article, we\u2019ll outline how you can prepare yourself professionally for this big change.<\/p>\n

What Do We Mean by \u2018Mobile-First Approach\u2019?<\/span><\/h2>\n

Google will begin to index and rank your site based on your mobile experience content, as opposed to your desktop experience.<\/p>\n

So, the pages you visit from a Google search are based on the mobile versions, and how Google has aligned and indexed them.<\/p>\n

Why is a mobile-first approach important now?<\/p>\n

Mobile-first indexing ranking is already happening as we speak, which is a huge part of why it\u2019s becoming increasingly important for business owners and marketers.<\/p>\n

3 Important Mobile Optimization Factors<\/h2>\n

To keep up with the mobile-first approach, you need to focus on enhancing your visitors’ experience with mobile optimization.<\/p>\n

This includes providing a high-quality experience, ensuring a smooth landing page visit and developing a highly responsive site design, along with many other factors.<\/p>\n

Here are the top three factors to keep in mind with mobile site optimization.<\/p>\n

1. Loading Speed<\/h3>\n

A simple second of delay on your computer is a multi-second delay on mobile devices.<\/p>\n

This is because mobiles are prone to slower loading capabilities \u2013 and this extra second is enough to encourage a visitor to abandon your site.<\/p>\n

Loading time can be improved by:<\/p>\n