![\"google](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2019\/02\/google-ads-responsive-search-ads.png\")
<\/div>\nLet\u2019s find out what you can do with it.<\/p>\n
What are Google Responsive Search Ads?<\/h2>\n
Traditional ads in Google\u2019s platform were considered a little limited by some people, with Expanded Text Ads restricted to two headlines and a single 80-character description line.<\/p>\n
With the launch of google responsive search ads, Google is offering a wider scope for creativity. Now, you can create:<\/p>\n
- \n
- Three separate headlines of 30 characters each.<\/li>\n
- Two separate description lines with a character limit of 90 characters each<\/li>\n<\/ul>\n
In a static ad, these headlines and descriptions would be displayed to every viewer that sees your ad. However, with responsive ads, you can create a maximum of 15 different headlines, plus 4 different description lines.<\/p>\n
![\"ppc-signal-optimization-tool\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppc-signal-ad-3.png\")
<\/a><\/div>\nHow do Responsive Search Ads Work?<\/h2>\n
After creating your headlines and descriptions, Google Ads<\/a> will assemble the text into multiple combinations.<\/p>\n
Then, artificial intelligence<\/a> (AI) does the rest, effectively shuffling the combinations so that users always see the version of your ad that is most closely aligned with their needs and interests. Incredibly, the 15 headlines and 4 descriptions can be arranged in over 40,000 unique permutations!<\/p>\n
The platform tests various combinations over time and uses machine learning to determine the most effective combinations and most relevant ad versions for specific search queries.<\/p>\n
So, once the initial creative process is complete, Google\u2019s AI does the grunt work. This presents several great benefits for you and your business.<\/p>\n
4 Big Benefits of Google Responsive Search Ads<\/h3>\n
Having the option of using multiple headlines and descriptions hands an exponential boost to your ads, especially in a competitive market. Here are some key advantages of responsive search ads<\/a>.<\/p>\n
Greater Flexibility for Testing<\/h3>\n
Firstly, you have more space in the base content, with three headlines compared to two, and two 90-character description fields rather than a single 80-character line.<\/p>\n
Once you decide to employ Responsive Search Ads, you can create up to 15 headlines and 4 descriptions, which means you have a lot of flexibility for testing different ideas.<\/p>\n
Save Time<\/h3>\n
With more options up front, you can test out a lot more ideas in a short space of time. Through machine learning, Google Ads will help determine the best-performing ads.<\/p>\n
Continuous Optimization<\/h3>\n
The nature of machine learning is that it gets smarter over time as it collects more data. Furthermore, it does not make the same mistakes that humans do. This ensures that your ads will become more optimized as time goes on, so you can offer more targeted, engaging ads for each segment of your audience.<\/p>\n
Better Performance<\/h3>\n
Responsive Search Ads tend to attract a higher clickthrough rate (CTR)<\/a> than standard ads. This is because they show up in more searches, and also because they are more relevant to viewers.<\/p>\n
Therefore, they will attract more clicks, and probably result in more conversions.<\/p>\n
![\"](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcaduitaccount-3.png\")
<\/a><\/div>\nHow to Boost Responsive Search Ads Performance?<\/h2>\n
The benefits of additional headlines and descriptions are clear, and it\u2019s hard to deny the advantages that machine learning brings to the game in terms of optimization and ad performance.<\/p>\n
But you still need to do your bit. Here are a few things to consider with your creative input to ensure you give your responsive search ads the best chance of delivering great results:<\/p>\n
- \n
- Use your target keywords in the headlines Keywords<\/li>\n
- Headlines<\/li>\n
- Create as many unique headlines as possible<\/li>\n
- Experiment with different headline lengths \u2014 it isn\u2019t essential to use all the characters every time!<\/li>\n
- Try variations of the same headline with different calls-to-action<\/li>\n
- Remember that the headlines can be displayed in any order. So, it\u2019s imperative that each headline makes sense on its own.<\/li>\n
- Consider Viewers<\/li>\n
- Each individual ad may display two character descriptions, but you can write four for the platform to choose from.<\/li>\n
- Specify the width of the ads to improve visibility on mobile devices<\/li>\n
- Pin specific headlines or descriptions you want to be displayed in certain situations<\/li>\n
- Google Tests<\/li>\n
- As Google tests individual aspects of responsive search ads, it\u2019s best not to include more than one RSA in each ad group.<\/li>\n<\/ul>\n
New Reporting and Feedback Tools<\/h3>\n
In order to get the most out of responsive search ads, Google offers the following tools for reporting and feedback:<\/p>\n
- \n
- Auto-generated suggestions<\/strong> \u2014 <\/strong>When you are creating an RSA, Google Ads will make suggestions for your ad copy. This feature should be launched in the next few months.<\/li>\n
- Real-time feedback<\/strong> \u2014 <\/strong>During the creation process, you can view an ad strength indicator.<\/li>\n
- Ad Strength<\/strong> \u2014 <\/strong>You can see new information in the Status <\/em>column, such as updates on ad approvals or whether you are losing impressions<\/li>\n
- Import details from other ads<\/strong> \u2014 <\/strong>Soon you will be able to import copy from existing text ads<\/a> to responsive search ads within the same ad group.<\/li>\n<\/ul>\n
<\/div>\n
Embrace Automation to Get Ahead<\/h3>\n
The move to automation is nothing new, and in Google Ads, it is good news for marketers. From smart campaigns and automated bidding<\/a> to responsive search ads, AI and machine learning are helping advertisers create more dynamic, engaging, optimized ads.<\/p>\n
Ultimately, the immense power of AI is making paid advertising easier, which makes it more likely that your ads will succeed. While many people struggle with the idea of handing over more control of their Google Ads accounts<\/a> to the machine, the benefits are worth it.<\/p>\n
Not only will you have more effective, optimized Google Ads<\/a>, but you will also have more time to focus on audience analysis<\/a>, as well as more click data from all the relevant traffic responsive search ads help you attract.<\/p>\n
You can use the PPCexpo Reports Library to dig deep into your data to gain new insights into what your customers want.<\/p>\n
Make 2019 the year you embrace automated advertising.<\/p>\n
FAQs:<\/h2>\n
What are responsive search ads Google Ads?<\/h3>\n
Responsive search ads let you create an ad that adapts to show more text\u2013and more relevant messages\u2013to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.<\/p>\n
Does Google Ads generate responsive search ads?<\/h3>\n
Google Ads tests various combinations of these headlines and descriptions to find the ideal combinations. Responsive search ads also adapt to match the search terms used more closely. Google has made responsive search ads as default type now in Google search campaigns.<\/p>\n
How does Google add generate responsive search ads?<\/h3>\n
To make use of responsive search ads, an advertiser must define at least three headlines and two descriptions. Google will then attempt to combine headlines and descriptions to create an ad that most closely matches a user’s search query, as they explain in their support pages.<\/p>\n","protected":false},"excerpt":{"rendered":"
- Real-time feedback<\/strong> \u2014 <\/strong>During the creation process, you can view an ad strength indicator.<\/li>\n
- Auto-generated suggestions<\/strong> \u2014 <\/strong>When you are creating an RSA, Google Ads will make suggestions for your ad copy. This feature should be launched in the next few months.<\/li>\n