{"id":30607,"date":"2023-12-18T10:27:01","date_gmt":"2023-12-18T10:27:01","guid":{"rendered":"https:\/\/ppcexpo.com\/blog\/?p=30607"},"modified":"2025-01-23T22:12:58","modified_gmt":"2025-01-23T17:12:58","slug":"nps-survey-tool","status":"publish","type":"post","link":"https:\/\/ppcexpo.com\/blog\/nps-survey-tool","title":{"rendered":"Best NPS Survey Tool to Analyze Data in Few Clicks"},"content":{"rendered":"<p>Let me share the story of Bob, who struggled to improve his company\u2019s NPS score. Bob was pouring over mountains of feedback, but he couldn\u2019t pinpoint the root cause of customer dissatisfaction. That was until he discovered the NPS survey tool.<\/p>\n<p>He identified the issues that triggered his customers to give low scores. He implemented changes based on the feedback he received. Consequently, his company\u2019s NPS score increased by 20 points in just one quarter.<\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2024\/10\/nps-survey-tool-main.jpg\" alt=\"nps survey tool\"><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTArYmxvZytncytwcGNleHBvKzg4Mis=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 70%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/measurements-of-customer-satisfaction-button-1.jpg\" alt=\"\"><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTArYmxvZyt4bCtwcGNleHBvKzg4Mis=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 70%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/measurements-of-customer-satisfaction-button-2.jpg\" alt=\"\"><\/a><\/div>\n<p>Bob was thrilled with the results. Moreover, his team was even more motivated to continue improving customer satisfaction.<\/p>\n<p>Are you tired of playing the guessing game with your customers\u2019 satisfaction levels? Do you want to know who your loyal customers are and who needs extra love?<\/p>\n<p>Leave the detective work to the <a href=\"https:\/\/ppcexpo.com\/blog\/nps-rating\" target=\"_blank\" rel=\"noopener\">NPS survey<\/a> tool and get the relevant insights. This nifty tool will help you pinpoint your top supporters and potential detractors.<\/p>\n<p>In this guide, we\u2019ll cover the following:<\/p>\n<ol>\n<li><a href=\"#tb1\">What Is a Net Promoter Score (NPS)?<\/a><\/li>\n<li><a href=\"#tb2\">What Is a Good NPS?<\/a><\/li>\n<li><a href=\"#tb3\">Best Tool to Create NPS Survey<\/a><\/li>\n<li><a href=\"#tb4\">How to Conduct NPS Surveys?<\/a><\/li>\n<li><a href=\"#tb5\">Best Tool to Analyze NPS Survey Data<\/a><\/li>\n<li><a href=\"#tb6\">Wrap Up<\/a><\/li>\n<\/ol>\n<h2 id=\"tb1\">What Is a Net Promoter Score (NPS)?<\/h2>\n<p>Are your customers singing your praises or spreading negative feedback? NPS is the magic trick that will reveal all.<\/p>\n<p>An <a href=\"https:\/\/ppcexpo.com\/blog\/how-to-measure-customer-satisfaction\" target=\"_blank\" rel=\"noopener\">NPS score<\/a> is a customer loyalty metric. It is based on the question: \u201cHow likely will you recommend our product or service to others?\u201d<\/p>\n<p>Customers respond on a scale of 0-10. Then they are categorized according to their responses as follows;<\/p>\n<ul>\n<li>Detractors (0-6).<\/li>\n<li>Passives (7-8).<\/li>\n<li>Promoters (9-10).<\/li>\n<\/ul>\n<p>To calculate your NPS score, subtract the percentage of detractors from the percentage of promoters.<\/p>\n<p>A high NPS score indicates that you have a loyal customer base. Your customers are likely to bring in new customers through word-of-mouth recommendations. A low NPS score indicates a necessity to improve your customer experience.<\/p>\n<p>But what score should make you feel like you\u2019ve won the lottery?<\/p>\n<h2 id=\"tb2\">What Is a Good NPS?<\/h2>\n<p>A good NPS score is typically considered to be anything above 0. This indicates that there are more promoters than detractors. Scores above 20 are favorable, above 50 are excellent, and above 80 are world-class.<\/p>\n<p>The NPS benchmarking process varies across industries. The success rate must therefore be determined by comparing scores with companies in the same industry. Higher NPS scores are typical of businesses with a customer-centric strategy.<\/p>\n<h2 id=\"tb3\">Best Tool to Create NPS Survey<\/h2>\n<p>Looking for the perfect tool to <a href=\"https:\/\/ppcexpo.com\/blog\/nps-chart-in-excel\" target=\"_blank\" rel=\"noopener\">create your NPS survey<\/a>?<\/p>\n<p>Look no further than Google Forms. Not only is it free, but using it doesn\u2019t require a degree in rocket science. With its user-friendly interface, you\u2019ll collect feedback faster than you can say \u201cnet promoter score.\u201d<\/p>\n<p>Here are the benefits of using Google Forms;<\/p>\n<ul>\n<li><strong>Ease of use: <\/strong><a href=\"https:\/\/ppcexpo.com\/blog\/google-forms\" target=\"_blank\" rel=\"noopener\">Google Forms<\/a> is easy to use and requires no programming or technical skills.<\/li>\n<li><strong>Cost-effectiveness: <\/strong>Google Forms is free, making it an affordable option for small businesses and individuals.<\/li>\n<li><strong>Seamless data collection and analysis:<\/strong> Google Forms automatically collects, and compiles survey data in real time, making data analysis easy.<\/li>\n<li><strong>Real-time sharing: <\/strong>Google Forms allows sharing surveys with hundreds of people in real-time, facilitating quick and efficient responses.<\/li>\n<li><strong>Customizable design: <\/strong>Google Forms offers a variety of customizations, including fonts, colors, and images, to create visually appealing surveys.<\/li>\n<li><strong>Accessibility: <\/strong>Google Forms can be accessed from any device with internet access. Therefore, you can distribute surveys to a broad audience.<\/li>\n<li><strong>Integration with other Google tools: <\/strong>You can integrate Google Forms with tools such as Google Sheets and Google Drive to streamline data management.<\/li>\n<\/ul>\n<h2 id=\"tb4\">How to Conduct NPS Surveys?<\/h2>\n<p>Let\u2019s say you want to know how customers recognize and consider your service. You want to get feedback through the NPS <a href=\"https:\/\/ppcexpo.com\/blog\/basic-survey-questions\" target=\"_blank\" rel=\"noopener\">survey question<\/a> below.<\/p>\n<ul>\n<li>How likely are you to recommend our service to a friend or colleague?<\/li>\n<\/ul>\n<p>You want to use the responses below.<\/p>\n<ol>\n<li>Promoters (9 &#8211; 10)<\/li>\n<li>Passives (7 &#8211; 8)<\/li>\n<li>Detractors (0 &#8211; 6)<\/li>\n<\/ol>\n<p>How do you go about this?<\/p>\n<p>Use <a href=\"https:\/\/ppcexpo.com\/blog\/google-forms\" target=\"_blank\" rel=\"noopener\">Google Forms<\/a> to create your survey.<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Write your question under the \u201cUntitled Question\u201d field. To add options, write on \u201cOption 1\u201d, and for more options, click \u201cAdd option\u201d.<\/li>\n<li>Click the Send button to share the form with your intended audience.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-1.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Once you have received all the responses, click the three vertical dots next to \u201cLink to Sheets\u201d.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-2.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>This will open a dropdown menu with the option to download your responses as a CSV file.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-3.jpg\" alt=\"nps survey tool\"><\/div>\n<h2 id=\"tb5\">Best Tool to Analyze NPS Survey Data<\/h2>\n<p>The next step, after compiling NPS <a href=\"https:\/\/ppcexpo.com\/blog\/how-to-analyze-survey-data\" target=\"_blank\" rel=\"noopener\">survey data<\/a>, is analysis. The CSAT Score Survey Chart is the best tool for this analysis.<\/p>\n<p>Why CSAT Score Survey Chart?<\/p>\n<p>The CSAT Score Survey Chart is designed explicitly for NPS survey data analysis. It allows you to calculate your NPS score and visualize it over time.<\/p>\n<p>How do you create the CSAT Score Survey Chart in Excel?<\/p>\n<p>This is where ChartExpo for Excel comes in handy.<\/p>\n<p>ChartExpo is a data visualization tool that allows you to create interactive <a href=\"https:\/\/ppcexpo.com\/blog\/types-of-charts-and-graphs\" target=\"_blank\" rel=\"noopener\">charts and graphs<\/a>. With ChartExpo, you can create a CSAT Score Survey Chart that displays your NPS score over time. Furthermore, you can create other visualizations that show other <a href=\"https:\/\/ppcexpo.com\/blog\/customer-satisfaction-metrics\" target=\"_blank\" rel=\"noopener\">customer satisfaction metrics<\/a>.<\/p>\n<h3>Benefits of Using ChartExpo<\/h3>\n<ul>\n<li>With ChartExpo, you don\u2019t need coding skills to create insightful charts and graphs. Its user-friendly interface allows you to effortlessly turn your survey data into meaningful visualizations.<\/li>\n<li>ChartExpo provides abundant customization features, allowing you to create unique visualizations. You can tailor every detail, from hues to typography, to match your brand or personal preferences.<\/li>\n<li>ChartExpo\u2019s $10 monthly plan makes it accessible to small businesses, startups, and solo creators.<\/li>\n<\/ul>\n<h3>How to Install ChartExpo in Excel?<\/h3>\n<ol>\n<li>Open your Excel application.<\/li>\n<li>Open the worksheet and click the \u201c<strong>Insert<\/strong>\u201d menu.<\/li>\n<li>You\u2019ll see \u201c<strong>My Apps<\/strong>\u201d.<\/li>\n<li>In the office Add-ins window, click \u201c<strong>Store<\/strong>\u201d and search for ChartExpo on my Apps Store.<\/li>\n<li>Click the \u201c<strong>Add<\/strong>\u201d button to install ChartExpo in your Excel.<\/li>\n<\/ol>\n<p>ChartExpo charts and graphs are available both in Google Sheets and Microsoft Excel. Please use the following CTA\u2019s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.<\/p>\n<p>Let\u2019s say your survey yields the results table below.<\/p>\n<table class=\"static\" style=\"table-layout: fixed; overflow-x: auto; border: 1px; font-size: 17px;\">\n<tbody>\n<tr>\n<td width=\"440\"><strong>Question<\/strong><\/td>\n<td width=\"68\"><strong>Rating<\/strong><\/td>\n<td width=\"95\"><strong>Responses<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">0<\/td>\n<td width=\"95\">62<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">1<\/td>\n<td width=\"95\">70<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">2<\/td>\n<td width=\"95\">34<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">3<\/td>\n<td width=\"95\">97<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">4<\/td>\n<td width=\"95\">46<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">5<\/td>\n<td width=\"95\">72<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">6<\/td>\n<td width=\"95\">62<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">7<\/td>\n<td width=\"95\">148<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">8<\/td>\n<td width=\"95\">189<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">9<\/td>\n<td width=\"95\">555<\/td>\n<\/tr>\n<tr>\n<td width=\"440\">How likely are you to recommend our service to a friend or colleague?<\/td>\n<td width=\"68\">10<\/td>\n<td width=\"95\">447<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Follow through as I show you how to turn this data into a meaningful visualization with ChartExpo.<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>To get started with ChartExpo, install ChartExpo in Excel.<\/li>\n<li>Navigate to the <strong>INSERT<\/strong>\u00a0menu and select <strong>My Apps. <\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-4.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Select ChartExpo and click the<strong>\u00a0\u201cInsert\u201d<\/strong>\u00a0button.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-5.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Once it loads, choose the \u201c<strong>CSAT Score Survey Chart<\/strong>\u201d from the charts list.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-6.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Select the data from the sheet and click the \u201c<strong>Create Chart From Selection<\/strong>\u201d button.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-7.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>ChartExpo will produce the visualization below for you.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-8.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The default setting for the CSAT Score Survey Chart includes Grid Lines. Click the \u201c<strong>Settings<\/strong>\u201d button on the top bar to remove them.<\/li>\n<li>Adjust the <strong>Opacity<\/strong>\u00a0setting to 0 in the <strong>Chart Settings<\/strong>\u00a0property window.<\/li>\n<li>Click the \u201c<strong>Apply<\/strong>\u201d button to remove the Grid Lines.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-9.jpg\" alt=\"nps survey tool\"><\/div>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Your final chart will resemble the one shown below.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/nps-survey-tool-10.jpg\" alt=\"nps survey tool\"><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/chartexpo.com\/utmAction\/MTArYmxvZytncytwcGNleHBvKzg4Mis=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 70%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/measurements-of-customer-satisfaction-button-1.jpg\" alt=\"\"><\/a><a href=\"https:\/\/chartexpo.com\/utmAction\/MTArYmxvZyt4bCtwcGNleHBvKzg4Mis=\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 70%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2023\/05\/measurements-of-customer-satisfaction-button-2.jpg\" alt=\"\"><\/a><\/div>\n<h3>Insights<\/h3>\n<ul>\n<li>56% of customers express willingness to recommend your services<\/li>\n<li>25% state that they would not promote your services.<\/li>\n<li>19% remain neutral, indicating they neither support nor oppose recommending your services.<\/li>\n<li>Your NPS Score, by subtracting detractors from promoters, is 31.<\/li>\n<\/ul>\n<h2>FAQs:<\/h2>\n<h3>What is NPS on a survey?<\/h3>\n<p>NPS is referred to as Net Promoter Score. It is a metric used in surveys to gauge consumer loyalty. It establishes whether customers will recommend your product or service to a friend or colleague.<\/p>\n<h3>What is an NPS tool?<\/h3>\n<p>The Net Promoter Score (NPS) tool is a loyalty indicator used in customer service. It allows teams to take action based on immediate feedback and monitor their progress over time.<\/p>\n<h3>Can NPS be negative?<\/h3>\n<p>Yes, NPS can be negative. You calculate the NPS score by subtracting the percentage of detractors from the percentage of promoters. If the percentage of detractors is higher than promoters\u2019, then the NPS will be negative.<\/p>\n<h3>What is the best tool to analyze NPS survey data?<\/h3>\n<p>ChartExpo is the best tool for analyzing NPS survey data. With ChartExpo, you can achieve the following;<\/p>\n<ul>\n<li>Visualize and analyze survey results.<\/li>\n<li>Identify areas necessitating improvements.<\/li>\n<li>Create plans to win over more customers.<\/li>\n<\/ul>\n<h4 id=\"tb6\">Wrap Up<\/h4>\n<p>You can use the NPS survey tool to assess customer satisfaction. This research-based tool can assist you in increasing customer engagement and loyalty. It will also provide you with greater insight into your consumer base. Thus, enabling you to identify prospective detractors and promoters.<\/p>\n<p>A high NPS score can be essential to a strong brand strategy. It can boost brand loyalty and improve customer satisfaction and word-of-mouth recommendations.<\/p>\n<p>How do you create a scale that conveys the strength of your company\u2019s client relationship?<\/p>\n<p>Fortunately, there\u2019s an easy solution &#8211; Google Forms.<\/p>\n<p>It\u2019s free, intuitive, and simple to use, and it streamlines data collection and analysis.<\/p>\n<p>Your NPS survey data can yield impressive results with proper analysis methods. Then you can choose how to enhance the customer service you provide wisely.<\/p>\n<p>Create a visual representation of your NPS survey results once you\u2019ve collected them. This will assist you in making sense of your data and recognizing trends.<\/p>\n<p>This can best be done with ChartExpo for Excel. It requires little effort to create meaningful visualizations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><p>Discover the best NPS survey tool and learn how to conduct an NPS survey. Click here to learn how to use ChartExpo to visualize your results.<\/p>\n&nbsp;&nbsp;<a href=\"https:\/\/ppcexpo.com\/blog\/nps-survey-tool\"><\/a><\/p>","protected":false},"author":1,"featured_media":40231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[886],"tags":[],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/30607"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=30607"}],"version-history":[{"count":6,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/30607\/revisions"}],"predecessor-version":[{"id":43307,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/30607\/revisions\/43307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/40231"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=30607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=30607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=30607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}