{"id":23081,"date":"2023-12-12T20:36:00","date_gmt":"2023-12-12T15:36:00","guid":{"rendered":"https:\/\/ppcexpo.com\/blog\/?p=23081"},"modified":"2024-10-22T19:22:16","modified_gmt":"2024-10-22T14:22:16","slug":"google-ads-promotion-extensions","status":"publish","type":"post","link":"https:\/\/ppcexpo.com\/blog\/google-ads-promotion-extensions","title":{"rendered":"Google Ads Promotion Extensions – A Quick Setup Guide"},"content":{"rendered":"

Businesses across the globe have been driving traffic and generating revenue from Google Ads. In the third quarter of 2021, Google generated $65.1 billion from ad revenue. Yes, that’s small and large businesses like yours making that happen. The best part, a significant portion of this revenue was generated from Google Ads promotion extensions.<\/p>\n

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Here comes the big question \u2013 what are Google Ads promotion extensions, and when do you use them? Well, here’s what you need to know.<\/p>\n

What are Google Ads promotion extensions?<\/h2>\n

Let’s say you need an outfit for your friend’s high school prom, you’ll most likely head to Google to search for a suitable outfit. The thing is, during your search for an outfit, you would likely come across a search result as shown below.<\/p>\n

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From the image above, the price tag icon beneath the Ad is known as the Google Ads promotion extension<\/em>. You see, promotion extensions are usually displayed underneath your ad. Most times, it’s used to highlight sales on a website. Moving on, you can use the extension to pinpoint whether the promotion is for minimum order values or special occasions.<\/p>\n

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That’s not all…<\/p>\n

If your promotion requires promo codes<\/a>, you can also specify that in your Google Ads promotion extensions<\/em>.<\/p>\n

From the screenshot, you would see that the promotion extension feature is somewhat different from other Google Ads extensions<\/em>.<\/p>\n

When people are in search of the best deal businesses in your industry have to offer, you get to use the promotion extensions to stand out. And these promotion extensions are displayed in your ad in an easy-to-understand format. This way, you get to catch the eyes of your target audience.<\/p>\n

A typical promotion extension can occupy up to 2 lines of text. And these lines of text include vital details of your promotion. This way, your target customers get to quickly see the sale in your promotion extension.<\/p>\n

Regardless of the device your target customers are using, promotion extensions will conveniently showcase your offer.<\/p>\n

All in all, Google Ads promotion extensions are used for promoting special sale events.<\/p>\n

When to use Google Ads Promotion Extensions?<\/h3>\n

Nowadays, customers go online to search for special sales and offers. With the Google Ads promotion extensions, you get to easily attract these customers. You will agree that special events or holidays like Black Fridays are some of the best times to drive massive sales for your business \u2013 and the promotion extensions will help you do just that.<\/p>\n

With the promotion extensions, you get to easily include percent or monetary discounts for your products (or services).<\/p>\n

That’s not all…<\/p>\n

There is an option of including additional requirements needed for the effective promotion of your products (or services). These additional requirements could be discount codes or coupons.<\/p>\n

As a general rule of thumb, Google Ads promotions that are designed for specific occasions should be created (and edited) within six months of the start date. If not, the promotion extension will not be eligible to serve.<\/p>\n

Now you’ve got a good grasp of ‘what are google ads promotion extensions and when to use them’, you’ve got to focus on how to set up promotion extensions<\/em>.<\/p>\n

How to set up promotion extensions?<\/h2>\n

Setting up promotion extensions is easy. All you need is to navigate to the Ads & extension tab on the left-hand corner of your campaign.<\/p>\n

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Next, click on the Extensions<\/em> option.<\/p>\n

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Click on the plus button.<\/p>\n

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And choose Promotion Extension.<\/em><\/p>\n

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You’ve got the option of adding the promotion extension to your campaign, account, or ad group.<\/p>\n

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After that, you’ve got to choose the occasion for your campaign.<\/p>\n

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There are lots of options from the drop-down menu. You’ve got to choose one.<\/p>\n

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Typically, the name of the occasion will appear in your ad extension<\/a>, and the date will be when the ad extension will start showing on your search engine result pages (SERPs). If you want to tweak the date range, you’ve got to use the Advanced options<\/em>.<\/p>\n

Next, you’ve got to choose your preferred language and currency.<\/p>\n

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If it’s your thing, you can opt for a monetary or percentage discount as the promotion type.<\/p>\n

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Next, enter the product (or service) name. After that, you’ve got to provide the Final URL<\/em> that gets displayed on your Ad.<\/p>\n

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You’ve got to choose your promotion details (if you have any).<\/p>\n

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Finally, select your preferred date for the promotion.<\/p>\n

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Now you’ve got a good grasp of how to set up promotion extensions, the next step is to identify the various promotion types.<\/p>\n

Promotion Types<\/h3>\n

To get the best out of your Google Ads promotion extensions<\/em>, you’ve got to identify the various promotion types.<\/p>\n

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From the screenshot above, you’d identify four major promotion types \u2013 Monetary discount, Percent discount, Up to monetary discount, and Up to percent discount.<\/p>\n