{"id":12205,"date":"2023-12-13T07:03:41","date_gmt":"2023-12-13T02:03:41","guid":{"rendered":"https:\/\/ppcexpo.com\/blog\/?p=12205"},"modified":"2024-10-26T00:29:27","modified_gmt":"2024-10-25T19:29:27","slug":"google-shopping-promo-code","status":"publish","type":"post","link":"https:\/\/ppcexpo.com\/blog\/google-shopping-promo-code","title":{"rendered":"All You Need to Know About the Google Shopping Promo Code"},"content":{"rendered":"<p>There is a reason why big shopping days like Black Friday and Cyber Monday are characterized by deals, discounts, and sales. We all love deals &#8211; getting something for a cheaper price. In fact, we love deals so much that a significant number of shoppers have a favorite cashback site. Survey data shows that in 2018, 55% of shoppers in the US were highly likely to use cashback during a purchase.<\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345\" style=\"max-width: 100%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2024\/10\/google-shopping-promo-code-1-1.jpg\" alt=\"Google Shopping Promo Code\"><\/div>\n<p>As a merchant, you can add a Google Shopping promo code to your promotions on Google Merchant Center to allow shoppers to take advantage of discounts.<\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345 ppc_signal_top_ads\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-homebanner.png\" alt=\"ppc signal top\"><\/div>\n<p>Continue reading to learn more.<\/p>\n<h2>What is a Google Shopping Promo Code?<\/h2>\n<p>This is a keyword or a set of characters that you add as part of your promotions in the Merchant Center. The code then gets listed on products that have promotions on <a href=\"https:\/\/ppcexpo.com\/blog\/how-to-sell-on-google-shopping\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping Ads<\/a>, which are characterized by a \u2018special offer\u2019 label.<\/p>\n<p>Shoppers use the code at checkout in order to get their discounts or offers. Note that the promo code only shows after a shopper clicks on the product listing.<\/p>\n<h3>Google Shopping Promo Code vs Google Ads Promo Code<\/h3>\n<p>It is essential to differentiate between the foregoing concepts. While a Google Shopping promo code is created by the merchant for shoppers, a <a href=\"https:\/\/ppcexpo.com\/blog\/google-ads-promo-code\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads promotional code<\/a> is created by Google for the merchant.<\/p>\n<p>Google has specific criteria that an advertiser has to meet to get credits. You are nonetheless more likely to get credits if you are a new Google Ads user (meaning that you actually have a new account and are running ads on it). Other factors like the country that you are in also determine whether you are eligible for promotions.<\/p>\n<div style=\"text-align: center; padding-top: 2px; padding-bottom: 2px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345 tip\" style=\"max-width: 80%;\" src=\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2021\/01\/google-shopping-promo-code-tip-1.jpg\" alt=\"Tips\"><\/div>\n<h2>Why Should You Use a Google Shopping Promo Code?<\/h2>\n<p>There are several advantages of incorporating a promo code in your promotions. Let\u2019s look at some below:<\/p>\n<ul>\n<li><strong>Your Products Get to Stand out from the Rest<\/strong><\/li>\n<\/ul>\n<p>As we have mentioned, the promo code will be shown alongside a \u2018special offer\u2019 label on <a href=\"https:\/\/ppcexpo.com\/blog\/free-google-shopping-listing\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping Campaigns<\/a> and the <u>Shopping Tab<\/u>. This additional little feature is a small detail that can help your products stand out.<\/p>\n<ul>\n<li><strong>Increased Conversions and CTRs<\/strong><\/li>\n<\/ul>\n<p>It is observed that adding a promo code could see your conversions increase by even 30%, and CTR (clickthrough rate) by 7%. The best part is that the \u2018special offer\u2019 label is seen on both desktop and mobile, so you are sure to capture your audience despite the device they are using.<\/p>\n<h2>How does a Google Shopping Promo Code Work?<\/h2>\n<p>By now you know that you need to be running promotions for you to incorporate a promotion code. And better still, you need to have active products on your Merchant Center feed.<\/p>\n<p>If your Merchant Center is not set up, you need to do so first even before reading on. Google Ads must be set up too.<\/p>\n<p>Let\u2019s explore how these promo codes work:<\/p>\n<h3>Types of promotions<\/h3>\n<p>The first thing that you need to know is that there are different types of promotions accessible to you on the Merchant Center:<\/p>\n<ul>\n<li>Free shipping.<\/li>\n<li>Discounted shipping.<\/li>\n<li>Free gifts &#8211; this can be an item or a card whose value is specified.<\/li>\n<li>Discounts &#8211; this could be cashback, a certain percentage off, for example, 20% off, or an offer like buy one item and get one free.<\/li>\n<\/ul>\n<p>You can use your Shopping Promo Code with any of the above promotion types.<\/p>\n<h3>Some Don\u2019ts<\/h3>\n<p>Promotions on the Merchant Center have to be approved by Google. The following things may result in your promo being unapproved, meaning that you cannot reap the benefits of using your codes:<\/p>\n<ul>\n<li>If your promos run for over 6 months.<\/li>\n<li>If you have over 500 promos running simultaneously.<\/li>\n<li>If your product landing page already reflects the discount.<\/li>\n<li>If your promotions are too audience-specific, for example, for only first-time customers or 10% off when you complete a short survey at check-out. The promo code needs to be usable by everyone. However, promos for discounts for paid members is an exception.<\/li>\n<\/ul>\n<div style=\"text-align: center; padding-top: 2px; padding-bottom: 2px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345 tip\" style=\"max-width: 80%;\" src=\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2021\/01\/google-shopping-promo-code-tip-2.jpg\" alt=\"Tips\"><\/div>\n<h2>How to Incorporate a Google Shopping Promo Code in Merchant Center<\/h2>\n<p>Let\u2019s now look at how you can incorporate a promo code in your promotions.<\/p>\n<ul>\n<li>Log in to your Merchant Center.<\/li>\n<li>On the left panel, go to \u2018growth\u2019 then \u2018Manage Programs\u2019. You will see various options like \u2018Free Product Listings\u2019, \u2018Shopping Ads\u2019 and \u2018Dynamic Remarketing\u2019. Scroll down to \u2018Promotions\u2019.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-4345 aligncenter\" style=\"max-width: 80%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/01\/google-shopping-promo-code-1.jpg\" alt=\"Google Shopping Promo Code\"><\/div>\n<ul>\n<li>You will see a summary about \u2018Promotions\u2019. The last line states that you need to meet some requirements, followed by a \u2018learn more\u2019 hyperlink.<\/li>\n<li>Click \u2018Get Started\u2019 or the above-mentioned hyperlink to understand whether you are eligible to run promos.<\/li>\n<li>The link redirects you to a Google support page that further breaks down promotions. The feature is only available in the countries listed here: Australia, Germany, UK, Canada, US, France, and India.<\/li>\n<li>Here, you will also find a form that you will need to fill to express your interest in participating in Google Merchant Promotions.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><img decoding=\"async\" class=\"size-full wp-image-4345 aligncenter\" style=\"max-width: 80%;\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/01\/google-shopping-promo-code-2.jpg\" alt=\"Google Shopping Promo Code\"><\/div>\n<ul>\n<li>Some of the details that you need to enter here include:<\/li>\n<li>The reason why you are contacting the Merchant Center (choose \u2018I want to enroll in Merchant Promotions\u2019).<\/li>\n<li>Your contact name and email.<\/li>\n<li>A Google Ads customer ID (auto-fills since you are logged in) and a Merchant. Center account ID (find it at the top right of your Merchant Center account).<\/li>\n<li>A merchant name and URL.<\/li>\n<li>The name of the promotions management contact (in the Merchant information section).<\/li>\n<li>Region (if you are not in the above-named countries, then your country\/region will not be on the dropdown list).<\/li>\n<li>A Google Account manager\u2019s name and email.<\/li>\n<li>The feed agency.<\/li>\n<li>Be on the lookout for compulsory information (the one that is starred).<\/li>\n<li>The form is approved within 2 business days.<\/li>\n<\/ul>\n<p>Note that you cannot proceed to set up promotions without approval from Google. As you await the approval, you can read on and get some information to help you be adequately prepared.<\/p>\n<h3>Google\u2019s Definition of a Promotion<\/h3>\n<p>Well, it turns out that Google has its own definition. It is better to check your promotion against this list before you set it up on the Merchant Center.<\/p>\n<p>Promotions must:<\/p>\n<ul>\n<li>Expire within 6 months of the start of the promo.<\/li>\n<li>Meet Google\u2019s editorial standards and policies for promos.<\/li>\n<li>Be redeemable by the time a user makes a purchase or at checkout.<\/li>\n<\/ul>\n<div style=\"text-align: center; padding-top: 2px; padding-bottom: 2px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345 tip\" style=\"max-width: 80%;\" src=\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2021\/01\/google-shopping-promo-code-tip-3.jpg\" alt=\"Tips\"><\/div>\n<p><strong>How about a promotion code?<\/strong><\/p>\n<p>By extension, the above definition can be applied to a promo code. For example, a promo code needs to have an expiration date. It is a good idea to have a shorter time frame for a promo code, as it creates a sense of urgency in the shoppers to take advantage of the promotion before it ends.<\/p>\n<p>We could also ensure that a promo code is redeemable by the time a user makes a purchase, or at checkout.<\/p>\n<p>In terms of editorial standards, you can call your promo code anything. A general rule of thumb is to make it easy for shoppers to remember and relatable to the promotion. You may go with something like HOLIDAY20, 20OFF, SAVE50, or LOVE.<\/p>\n<p>HOLIDAY20 could mean that you are running a Christmas Holidays offer, while 20OFF may stand for a 20% off offer, and LOVE could be relevant to a brand selling flowers.<\/p>\n<h3>Creating a promotion<\/h3>\n<p>There are two ways to go about creating a promotion: using the promotions builder or via a promotions feed. Let\u2019s explore each below:<\/p>\n<h4>Using the promotions builder<\/h4>\n<p>This option allows you to set up promotions individually and is ideal if you only have a few promotions to work with.<\/p>\n<p>Here is how to use it to set up promos:<\/p>\n<ul>\n<li>Ensure that you are signed in to your Merchant Center account.<\/li>\n<li>On your navigation, go to \u2018Marketing\u2019 and then \u2018Promotions\u2019.<\/li>\n<li>Click the plus button (the blue one).<\/li>\n<li>Fill in the required fields &#8211; promo ID, target country, title, a Google Shopping Promotion Code, category, product availability as well as the dates and time zones where your promotion will run.<\/li>\n<\/ul>\n<p><strong>Promotion Categories Supported by The Promotion Builder<\/strong><\/p>\n<p>Note that the promotion builder only supports the following promotion categories: amount off, free gift, percent off, and free shipping. Here is a summary of each category:<\/p>\n<ul>\n<li>Amount off &#8211; the discount is a reduced amount from the usual selling price. For example, if you sell an item for $100, then a 20OFF\u2018amount off\u2019 promotion would be $80.<\/li>\n<li>Free gift &#8211; this is a gift that a user does not pay for, and is a result of a purchase they make.<\/li>\n<li>Percent off &#8211; the discount is a reduced percentage from the usual selling price. For example, if you sell an item for $100, then a percent off promotion could be 20% off.<\/li>\n<li>Free shipping &#8211; this is where the shopper does not get to pay for shipping after purchase.<\/li>\n<\/ul>\n<p>Why is it necessary to know the promo category to go with? Because every category has different options available.<\/p>\n<ul>\n<li>You may want to list specific products for promotions. In this case, choose \u2018Create Custom Filters Based on Product Attributes\u2019.<\/li>\n<li>Several attributes are available to help you choose the products that you want to choose to include in your promos: product_type, item_group_id, item_id, and brand.<\/li>\n<\/ul>\n<h4>Using a Promotions Feed<\/h4>\n<p>This option is ideal if you want to promote a large number of items. It basically involves submitting a spreadsheet (this could be an XML, Google Sheets, or .txt file) with all the information about the promos you want to run.<\/p>\n<p>Ideally, your feed should be tab-delimited (an entry cannot take more than one line, each entry must have a similar number of fields, and the fields are separated by tabs).<\/p>\n<p>Once you have your feed ready, you need to register it in the Merchant Center. The good thing is that you only need to register once for each country you want to run promotions in. Here is how to go about it:<\/p>\n<p><strong>How to Register Your Promotions Feed <\/strong><\/p>\n<ul>\n<li>Ensure that you are signed in to the Merchant Center.<\/li>\n<li>Go to \u2018Marketing\u2019 then \u2018Promotions\u2019.<\/li>\n<li>In the right corner, click \u2018Promotions Feeds\u2019, then click the blue plus button.<\/li>\n<li>Enter the country of sale, the name of your feed, mode, and the language of your content.<\/li>\n<\/ul>\n<p><strong>Note:<\/strong><\/p>\n<ul>\n<li>The country you choose affects your language. If your country of sale is France or Germany, then you must choose the language as French or German.<\/li>\n<li>On the other hand, if you choose Canada, your language options are English or French. If you want to run promotions in different languages, then you need to submit separate feeds for each of the languages.<\/li>\n<\/ul>\n<ul>\n<li>You then need to choose your input method (Google spreadsheets or other formats).<\/li>\n<li>If your feed is on a Google spreadsheet:<\/li>\n<li>Select \u2018Google Sheets\u2019.<\/li>\n<li>Click \u2018Continue\u2019.<\/li>\n<li>You can choose to have a Google spreadsheet generated from a template or use an existing one.<\/li>\n<li>If you go with the template option:<\/li>\n<li>Select \u2018Promotions\u2019 then choose \u2018Feeds\u2019.<\/li>\n<li>Select your feed.<\/li>\n<li>In the upper right hand corner, there are 3 vertical dots. Click on them and choose \u2018Access Google Sheets\u2019.<\/li>\n<li>A template is generated where you can enter your promo data.<\/li>\n<li>If you go with the \u2018existing Google spreadsheet\u2019 option:<\/li>\n<li>Navigate to your feed file on your computer.<\/li>\n<li>Click \u2018Select\u2019.<\/li>\n<li>Upload it to the Merchant Center.<\/li>\n<li>If your file\u2019s feed is in another format (apart from spreadsheets):<\/li>\n<li>Select \u2018Upload\u2019 then choose \u2018Continue\u2019.<\/li>\n<li>Enter the name of the feed\u2019s file.<\/li>\n<li>Choose \u2018Upload a file now\u2019.<\/li>\n<li>You can drag and drop your file into the dotted box or choose \u2018Browse\u2019 to allow you to access it on your computer. Click \u2018Open\u2019.<\/li>\n<li>Click \u2018Continue\u2019 to upload it to the Merchant Center.<\/li>\n<li>Note that you need to upload your feed on the same Merchant Center account your product feed is on.<\/li>\n<li>Your promotions must be reviewed by Google before they are displayed, based on two main criteria: policies and editorial requirements.<\/li>\n<\/ul>\n<h5>A Brief Look at Promotion Policies<\/h5>\n<p>Google uses policies to determine whether your promo is eligible. Here are some:<\/p>\n<ul>\n<li>Promotions must:<\/li>\n<li>Add value.<\/li>\n<li>Not be too restrictive.<\/li>\n<li>Comply with editorial requirements.<\/li>\n<li>Comply with redemption requirements.<\/li>\n<li>Clearly show what products have promos.<\/li>\n<li>Adhere to Google\u2019s Shopping Ads policies.<\/li>\n<\/ul>\n<p><strong>A Word on Free Shipping and Google Shopping Promo Codes<\/strong><\/p>\n<p>As we mentioned, there are different kinds of promotions that you can use a promo code with. However, if you are using free shipping as a promo, then a promo code is a must-have, otherwise, your promo will fail to meet the first criterion of the promotion policy, \u2018adding value\u2019.<\/p>\n<p>On the other hand, if you already offer free shipping on your website without any promo codes, then for your Google Promotions, you not only need to add a code but also cap the amount for which a shopper can get free shipping for.<\/p>\n<p>For example, if you offer free shipping on your site if a customer spends $50 or more, then for your promotions you can add a promo code like FREE35 and have shoppers who spend $35 or more get free shipping.<\/p>\n<p><strong>Note:<\/strong><\/p>\n<ul>\n<li>Free shipping in the case of Google promos can only be offered to items below the offered amount, which is $35 in our example.<\/li>\n<li>You cannot offer the free shipping promo on products that are priced above the \u2018usual\u2019 threshold, which is $50 in our example.<\/li>\n<li>The shipping offer must also apply to specific products.<\/li>\n<\/ul>\n<p><strong>Combined promotions<\/strong><\/p>\n<p>Sometimes, promotions may violate the just discussed promo policies when used in isolation. However, when combined with other promos, they can provide value to shoppers. Here are some examples:<\/p>\n<ul>\n<li>The free shipping promo can be combined with a percent off promo even without a code. For example, 15% off on all products with free shipping.<\/li>\n<li>A rebate (email or mail-in) and instant discount promo can also be combined, for example, a $20 rebate and $10 instant discount for a $200 purchase.<\/li>\n<\/ul>\n<div style=\"text-align: center;\"><a href=\"https:\/\/ppcexpo.com\/PPC-Signal\/best-ppc-optimization-tool\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4345 ppc_signal_bottom_ads\" src=\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/12\/ppcsignal-homebanner2.png\" alt=\"ppc signal bottom\"><\/a><\/div>\n<h5><em>A Brief Look at Editorial Requirements<\/em><\/h5>\n<p>The final piece to ensuring that you submit promotions that Google will approve is ensuring that you meet the editorial requirements. Here, we briefly look at some of the editorial requirements:<\/p>\n<p><strong>The Title<\/strong><\/p>\n<ul>\n<li>In terms of length, it must be less than or equal to 60 characters.<\/li>\n<li>Words or phrases should not be repeated, and unnecessary text is highly discouraged, for example, \u2018buy more save more\u2019.<\/li>\n<li>Specific details included in the redemption fields must not be included in the title. This means that we cannot include our Google Shopping Promo Code here.<\/li>\n<li>Specify the maximum discount possible, where you still have some characters left to your 60 character threshold. For example, 20% Off Refurbished Laptops (Maximum Discount $100).<\/li>\n<li>The title must adhere to grammar rules as well. It should not have typos and needs to be properly capitalized and punctuated, with proper spacing taken into account (extra space is also not allowed). However, commonly used abbreviations are allowed, for example, min and max.<\/li>\n<li>Other applicable grammar rules:<\/li>\n<li>Exclamation marks are not allowed.<\/li>\n<li>Symbols, letters, and numbers that depart from their meaning.<\/li>\n<li>Excessive capitalization is not allowed. For example, 20% OFF REFURBISHED LAPTOPS<\/li>\n<li>Repeated punctuation and symbols are not allowed, for example, ***Free Laptop Bag with purchase***<\/li>\n<li>You must specify your promo\u2019s value in the title. Let\u2019s break this down further:<\/li>\n<li>Do not add the promo code in the title.<\/li>\n<li>Free gifts must be specified, for example, Free Laptop Bag with Purchase.<\/li>\n<li>If you have a monetary discount, the currency must be region-appropriate.<\/li>\n<li>The specific discount or promotion must be specified in the title. Generic titles are not allowed, for example, \u2018Christmas Sale\u2019<\/li>\n<li>Clearly state when the discount is applicable. This means that:<\/li>\n<li>You need to match your title with the applicability that you set in the promo\u2019s attributes. For example, if your title is \u2018$10 Off All Orders\u2019, ensure that your applicability is set to \u2018All Products\u2019.<\/li>\n<li>On the other hand, if the applicability is only for specific products, for example, \u2018$50 Off Refurbished Laptops\u2019, then ensure that your applicability attribute reflects \u2018Specific Products\u2019.<\/li>\n<li>If the discount is applicable after a purchase worth a certain amount, include it in the title. For example, $10 Off Purchases over $50. This way, the shopper sees that they have to make purchases worth at least $50.01 for the $10 discount to apply.<\/li>\n<li>Specify the minimum value possible, especially where the promotions are tiered, rather than the maximum value possible. Some examples include:<\/li>\n<li>$20+ off<\/li>\n<li>$20 &#8211; $25 off<\/li>\n<li>You can choose to submit tiered promotions as multiple promos instead, with the only difference being the value of the promotion.<\/li>\n<li>If you choose to submit one tiered promo instead, ensure that your title is a maximum of 60 characters and include the minimum value discussed above, for example, $15 Off $80+ (which is a \u2018$15 off for a purchase of $80 and above\u2019 shorthand)<\/li>\n<\/ul>\n<p><strong>Examples of great promo titles<\/strong><\/p>\n<p>So, how does a \u2018Google appropriate\u2019 for your promo look like? Here are some examples:<\/p>\n<ul>\n<li>$15 Off All Orders<\/li>\n<li>$20 &#8211; $25 Off $100+<\/li>\n<li>$10 Off purchases over $50<\/li>\n<li>Free $20 Voucher with Purchase<\/li>\n<\/ul>\n<p><strong>Approvals<\/strong><\/p>\n<p>Promo code approvals take 12 to 24 hours. You have an opportunity to make the recommended changes if your promos are not approved the first time.<\/p>\n<h3>Monitor Your Promo Performance<\/h3>\n<p>Once your promos have been approved, you can track how they are performing (especially where they will show in your Google Shopping campaigns). To do this:<\/p>\n<ul>\n<li>Go to your Ads account.<\/li>\n<li>Segment your active campaigns based on click type.<\/li>\n<li>You will see your Shopping Ads as well as those with promos (denoted by the promo code).<\/li>\n<li>Note that there is a possibility of the Shopping Campaigns with promos to have a higher number of clicks as shoppers will be attracted by the \u2018special offer\u2019 label. They may not have clicked the promo code, though.<\/li>\n<\/ul>\n<h3>Do I Get to Pay When I Use a Promo Code?<\/h3>\n<p>There is no extra fee for this, you are only being charged when the ad is clicked.<\/p>\n<h2>Wrap Up<\/h2>\n<p>The Google Shopping Promo Code may be a tiny detail in your Google promos strategy, but it can make a huge difference. It helps users feel like they are actually getting more value for their money. All you need to do is make it easy to remember and relatable to the promotion. Don\u2019t forget to follow Google\u2019s guidelines too. Even if the setup process may look long and complex, isn\u2019t a 30% increase in conversion rate worth the effort?<\/p>\n","protected":false},"excerpt":{"rendered":"<p><p>This article explores the Google Shopping Promo Code &#8211; what it is, why you should use it, and how you can use it.<\/p>\n&nbsp;&nbsp;<a href=\"https:\/\/ppcexpo.com\/blog\/google-shopping-promo-code\"><\/a><\/p>","protected":false},"author":1,"featured_media":40913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[271],"_links":{"self":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/12205"}],"collection":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/comments?post=12205"}],"version-history":[{"count":2,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/12205\/revisions"}],"predecessor-version":[{"id":40916,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/posts\/12205\/revisions\/40916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media\/40913"}],"wp:attachment":[{"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/media?parent=12205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/categories?post=12205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppcexpo.com\/blog\/wp-json\/wp\/v2\/tags?post=12205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}