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<\/div>\n91% of digital marketers can’t accurately forecast the impact of a 10% shift in marketing spend. This is a big problem, meaning there are holes in your budget that need to be addressed. Marketers are learning that certain strategies help them analyze their marketing to a more specific degree across channels to see what is driving results.<\/p>\n
PPCExpo can give you unique tools like a combinations calculator<\/a> to determine the number of combinations that need to be optimized for best campaign performance.<\/p>\n In this blog, we will take a look at how complexity affects larger accounts and how you can manage your campaigns better with PPCexpo\u2019s PPC Signal<\/a>. Let’s get started:<\/p>\n While they may sound similar, any successful PPC campaign example will involve dimensions and metrics which have unique characteristics. Let\u2019s take a look at the differences:<\/p>\n A dimension is a type of structure that helps categorize facts and represent them in an order that lends itself to answering critical business questions. In PPC<\/a>, dimensions are more specific characteristics associated with ads and their activity.<\/p>\n There are plenty of dimensions in Google Ads that can help advertisers to analyze the data in paid advertising campaigns<\/a>. Here are some examples:<\/p>\n These are used to measure your campaigns quantitatively. You can assess and compare your results in PPC, and the metrics are divided into these categories:<\/p>\n Top of the Funnel (Awareness)<\/strong><\/p>\n Middle of the Funnel (Consideration)<\/strong><\/p>\n Bottom of the Funnel (Conversion)<\/strong><\/p>\n In any analytical system, dimensions and metrics are the core building blocks. A particular metric, when combined with dimension, generates a new analyzable component. You can combine dimensions in a certain scope and measure the metric value on that combination.<\/p>\n For example, dimensions like Campaign, Ad Group, Geography, Day of the Week, and Device can be overlaid to produce and analyze combinations.\u00a0 Here are several examples of combinations for the “click” metric:<\/p>\n One reason you need to see a successful PPC campaign example is because of the potential complexity involved. To achieve the best ROI, you need to overcome the complexity of your PPC campaign. One factor that contributes to your campaign’s complexity is the number of combinations created by the dimensions and metrics.<\/p>\n This is especially true when you have large accounts with multiple campaigns, ad groups, keywords, devices, etc. It comprises hundreds of thousands of combinations that aren’t easy to find manually. Having such combinations can create chaos. Ultimately, this chaos negates the opportunity that PPC presents.<\/p>\n Here are some challenges to consider:<\/p>\n There are a handful of useful tools on the market that can help you simplify the complexity of PPC and optimize your campaigns<\/a> by pointing out certain opportunities. Typically, these tools provide you with a high-level overview of your campaign performance, which is vital. However, further analysis is required to get the most out of your campaigns, such as the successful PPC campaign example above.<\/p>\n Some tools help you with this deeper level of campaign optimization by going into more detail with suggestions and features. That way, you can construct a strategy from the top-down, without missing important patterns in the data. When looking at campaigns, you can categorize them in two tiers of complexity:<\/p>\n In this type of campaign, you might have just a few insights to make. For instance, if you are managing a PPC<\/a> account and want to see how a specific device or ad group performs (one dimension at a time), this is fairly simple. You may not even need tools to help you with this.<\/p>\n This is likely to be the type of campaign you\u2019re dealing with if you just have one service or product serving a very narrow market. Alternately, if you have only been running ads for a very short time, manual approaches may be best.<\/p>\n Some campaigns involve more in-depth levels of complexity. For example, if you have massive amounts of complex data to go over, such as how campaigns perform on a specific day in a geographic location on a particular device, this takes some more work.<\/p>\n When dealing with these more complex campaigns, you need to bring all of your data to the forefront and apply your analysis. Sometimes, this data begins to grow exponentially, and you need to use Excel or other spreadsheet software like Google Sheets. You may even need a high-speed performance backend environment to render all of this data in a timely manner and trust that it will be accurate.<\/p>\n Let’s consider an example for a moment. Say you have a campaign with 20 ad groups, each group consisting of 20 keywords. This campaign targets four device types over 50 geographic locations with ads running 24 \/7. It’s not hard to imagine how quickly such a campaign could become complicated.<\/p>\n Let\u2019s give it a try to PPCexpo Combination Calculator<\/a>.<\/p>\n You can see that the example mentioned above would have 474,000 combinations, which is incredibly difficult for a human being to figure out manually.<\/p>\n As we mentioned before, you can use tools like PPC Signal to help make your campaign management smoother and faster. But let\u2019s look at managing campaigns with only Google Ads and its built-in features.<\/p>\n First, understand that Google won’t give a deep level of analysis like other, more advanced other tools will. However, Google does provide some features to help you determine, for instance, how a specific device is performing or how your ads are converting in certain locations. And there are utilities such as Automated Rules, Explanations, Signals, and even Scripts.<\/p>\n PPC Signal<\/a> is an AI-based tool built to help advertisers get more out of their campaigns. With it, you can assess risk, opportunity, and save time. The power of machine learning algorithms means that you can simplify complex data easily.<\/p>\n PPC Signal offers the advertiser a variety of features that increase operational efficiency. If you make it part of your daily practice, you will be able to regularly make changes to your campaign that increase your overall conversions.<\/p>\n The great thing about this software is that you don’t need to spend hours a day to get results. Just putting in a little time each day will add up over the months and years. Before long, you will notice that your ROI<\/a> has dramatically improved.<\/p>\n Let\u2019s look at some of the specific things PPC Signal can offer advertisers:<\/p>\n Let\u2019s give it a try to PPC Signal<\/a>.<\/p>\n The world of PPC is evolving rapidly. While your company can achieve remarkable growth with Google Ads<\/a>, you also need a solid strategy to avoid the complexity that comes with it. Otherwise, you might not be able to track your results effectively. The successful PPC campaign example should allow you to understand why having the right approach is so essential.<\/p>\n When you can’t assess which channels and strategies drive traffic and conversions, it leads to wasted ad spend. What you need to do instead is use innovative tools that help you simplify the complex array of data at your disposal.<\/p>\n PPC Signal is a tool that will make your job as a marketer much easier, faster, and more profitable You can see which campaigns are performing well \u2014 and know exactly why that’s the case. So make PPC Signal<\/a> a part of your daily workflow, and you can confidently resume successful campaigns while avoiding wasted time and money.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"ppc](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/11\/ppc_signal_top_ads_three.jpg\")
<\/a><\/div>\nSuccessful PPC Campaign Example: Understanding Dimensions & Metrics<\/h2>\n
Dimensions<\/h3>\n
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Metrics<\/h3>\n
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Relationship between Dimensions and Metrics<\/h2>\n
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<\/div>\nSources of Complexity of PPC<\/h2>\n
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Levels of Complexity<\/h2>\n
Simple Complexity<\/h3>\n
Deep Complexity<\/h3>\n
![\"complexity](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2020\/10\/complexity-in-your-ppc-2.jpg\")
<\/div>\nGoing from Complexity to Simplicity with Google Ads<\/h2>\n
![\"ppc](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2021\/11\/ppc_signal_top_ads.jpg\")
<\/a><\/div>\nReducing Complexity with PPC Signal<\/h2>\n
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![\"complexity](\"https:\/\/ppcexpo.com\/blog\/wp-content\/uploads\/2020\/10\/complexity-in-your-ppc-3.jpg\")
<\/div>\nWrap Up<\/h4>\n