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<\/div>\nHowever, building and growing your app comes with its fair share of challenges. First, you need to find the right team to build it and ensure that the user experience is top-notch. Of course, you also need to grow your user base in the first place. Otherwise, all that hard work would be for nothing.<\/p>\n
If you plan to use Google Ads to promote your iOS or Android mobile app, it can become expensive quickly. But with the right mobile app conversion tracking tactics, you can understand precisely what is working and what needs improvement.<\/p>\n
In this article, we will discuss how to track your app installs and in-app activity to increase conversions and boost your bottom line:<\/p>\n
What is App Install Conversion Tracking?<\/h2>\n
Mobile app install tracking allows you to see how many people have downloaded your app and attribute these numbers back to the marketing efforts<\/a> that drove them, such as Google Ads. Tracking your installs can be a challenge. There are numerous app stores, and not all of them share this data.<\/p>\n Luckily, Google does provide this data, making them an excellent marketing partner. This way, you can see how effective your ads are at generating clicks, installs, activity, and ultimately revenue.<\/p>\n <\/p>\n Tracking your mobile app conversions lets you know whether your marketing efforts are successful overall, and specifically which strategies are worth the investment. But there are more metrics than mere installs to consider. There are engagement metrics that help you determine if your app is a good fit for your market, such as:<\/p>\n When you set up your mobile app conversion tracking the right way, you can get a bigger picture of how your business is growing or stalling as a result of your mobile application.<\/p>\n When a user installs an app, they leave a trail of data clues. This can include where they downloaded the app, the referring source, and their demographics. For instance, Google Play or app stores provide this data to brands and developers, which you can use this data to make smarter marketing decisions going forward.<\/p>\n You can track a variety of conversions for both Android and iOS apps to measure how effectively your ads are leading people to install your mobile apps. There are a couple of different ways to track this:<\/p>\n <\/p>\n <\/p>\n Setting up mobile app tracking does require a few steps, but it’s relatively straightforward.<\/p>\n First, make sure you are logged into the right Google Ads account associated with your app.<\/p>\n Once you\u2019re logged in, click on \u201cTools.\u201d It\u2019s located in the header bar. Then select \u201cConversions\u201d:<\/p>\n After clicking on the conversion, you will see a screen where you will click on the “+” button:<\/p>\n After clicking on the plus button, you have multiple options to choose from, including \u201cApps”:<\/p>\n After clicking on “Apps,\u201d you have again multiple options to choose from:<\/p>\n Let’s say you are looking to monitor Android app installs. Therefore, you select “Google Play.” Then you can select one of the following two items:<\/p>\n Let’s say, in your case, you want to track the app install. After clicking on the install click on “Continue”:<\/p>\n Now, you will need to provide the following information:<\/p>\n After providing this information, click on “Create and Continue,” where you will see a screen confirming that you are done with the conversion setup. You’ll start seeing conversions within a day after people click your ads and download your app.<\/p>\n To see the conversion data that has been collected (reminder that this may take some time to be available) click on \u201cTools\u201d and then \u201cConversions\u201d:<\/p>\n One of the rows will show your \u201cApp Install\u201d data:<\/p>\n And there you have it. You now know how to set up your mobile app conversion tracking and install tracking and access this data to aid your marketing campaigns.<\/p>\n Now let\u2019s look at some ways your tracking will help your brand:<\/p>\n If you aren\u2019t tracking conversions, you\u2019re missing out on crucial data that your team can use to make your ads more effective. Here are just some of the many benefits that come with proper mobile app conversion tracking:<\/p>\n Do you know exactly how much it costs to get one customer to install your app? If you\u2019re not tracking, then the answer is no. With a tracking setup, you can see which channels, ads, and campaigns are delivering more profit than costs.<\/p>\n Despite your best guesses, you might find that one particular ad angle is not working. With enough data, you can tweak your Google Ads to increase conversion rates<\/a> over time, becoming more effective with each iteration. And you can cut underperforming ads to ensure you aren\u2019t wasting your budget.<\/p>\n <\/p>\n With your newfound in-app analytics, you can see how long users spend on each page. You can see which buttons they click on, or where they abandon purchases and user flows. This allows you to continually improve your app to make it more appealing to your users, so they keep coming back for more.<\/p>\n The best time to plant a tree is yesterday. And the same goes for setting up your mobile app conversion tracking. Since it takes some time for Google to generate the data to show you information<\/a> later, you want to get a head start. Eventually, you will have months and even years of data that helps you make smarter campaigns to increase conversions and app engagement.<\/p>\n It can be highly profitable to work with complementary businesses that serve your market in ways you can\u2019t. For instance, if you sell shoes, you might offer advertising space or push notifications to promote a partner shoelace company. By being able to demonstrate your user base and engagement, you have a stronger negotiating position with your business partners.<\/p>\n The beautiful thing about mobile app conversion tracking is that once you have the data, you can always use it to recreate previous versions of your apps and ads. If you find that you\u2019ve lost conversion over time, go back and see at what point your engagement fell off and get back on track.<\/p>\n Mobile apps are an excellent way to grow your business. They can generate goodwill, engagement, better customer service, and revenue. However, they are a somewhat different beast compared to traditional sales pages and websites.<\/p>\n Whether your app is your primary business or an extension of it, you need to carefully set up your mobile app conversion tracking step by step, as outlined above. Once this is done, be sure to continually check your analytics for insights into more effective Google Ads campaigns.<\/p>\n With a combination of analytics<\/a>, excellent ad copy, and smart keyword research<\/a>, you can generate a sizable increase in app downloads. Assuming you have a great user experience, the result will be better market knowledge, affinity, and ultimately profit.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"Tips\"](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/09\/mobile-app-conversion-tracking-tip-1.jpg\"){kind=tracking}
<\/div>\nWhy is Mobile App Conversion Tracking So Important?<\/h2>\n
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How Does App Install Tracking Work?<\/h2>\n
Types of Mobile App Conversions You Can Track<\/h2>\n
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![\"Tips\"](\"https:\/\/www.ppcexpo.com\/blog\/wp-content\/uploads\/2020\/09\/mobile-app-conversion-tracking-tip-2.jpg\"){kind=tracking}
<\/div>\nHow to Set Up App Install Conversion Tracking<\/h2>\n
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<\/div>\nBenefits of App Install and Conversion Tracking<\/h2>\n
I. Better ROI<\/h3>\n
ii. Increase Conversions<\/h3>\n
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<\/div>\niii. Improve the User Experience<\/h3>\n
iv. Leverage Historical Data<\/h3>\n
v. Form Stronger Business Partnerships<\/h3>\n
vi. Experiment with Confidence<\/h3>\n
Wrap Up<\/h2>\n